You have said they hate second place tho, but now u say they have no faith in their acts that they will hit big. Its contradicting. After bb and 2ne1, their only act that was contender for top group was BP, if they really hated 2nd place they would manage them better to make them on top. Ikon, winner never was contender for top 2 as it was already fixed for exo, bts from the beginning. They could have done well with treasure cause unlike their previous bgs they had "existent fandom" that buy albums, but they never put effort in them, they only managed to have some momentum with darari which is the song that yedam composed, nothing cause of yg. Like I dont understand where u get that they hate 2nd place perspective, for me they dont even seem to like music company anymore lol, they never were competitive
I'm not that knowledgeable about boy groups, but YG seemed to put effort into Treasure's debut, but they didn't blow up. Now YG doesn't have faith that they will be #1 so they are pulling back support. They did try, spending a lot of money on their recent MV.