Do people actually enjoy the traditional promotional cycles of kpop? frankly its exhausting and not that good
Everyone and everything has to be coordinates month in advance. The album, the single, the music video all have to be dropped in sync at the same time. Its like preparing 4-6 weeks to get jammed with content for a day and get overloaded.
Its to the point that if MV is 30 sec late, the company gotta right an apology
Its over bearing and stuffy, people get over it quickly and move on
In contrast the recent Onew album was promoted so differently by UMJ. He released his two singles, a cover album, album, 2 MVs all scattered over 3 month. Not even MVs were released at the same time as the songs. I really enjoyed. I got time to appreciate the song, then the MV. The album was released in two parts and each got their own appreciation. Even for going to shows, he only did 2 thing per week. It was just calm and more enjoyable for me.