SM is using SNSD to bring cute concept back to kpop

i was surprised as well that i liked it!

sm opened a portal with aespa's concept

now sm is trying to close it with snsd

SNSD made the cute concept popular, they easily own it because it's their thing. I am not surprised at all.

I didn’t think it was that cute tbh… maybe bright and happy but not cute. But if it revives cute concept domination then I’m all here for it!!

it was corny to me, tbh I have never liked them because cute concept, they had always been looking more mature and sophisticated to me so their cutesy always used to feel cheesy to me

im not sure it works when i see 30 year olds.......

A somewhat generic song. I always liked SNSD's stronger concepts song like Run Devil Run, the Boys.

its not THAT cute imo, theyre just being happy especially after their very long hiatuses

sones never thought they would ever see them on stage again, especially after many members left sm

this comeback is supposed to be happy and bright to signify these things

do yall expect them to comeback with girl crush after years of hiatus

They had a Kwangya related song in the album though

Quote from minafangirl

I didn’t think it was that cute tbh… maybe bright and happy but not cute. But if it revives cute concept domination then I’m all here for it!!

I thought it was more bright as well