When it comes to BP, YG are all about optics

People really thought they'd release a PUBG song on Melon, their first group song in nearly 2 years?

If there's one thing that's obvious about how YG manage BP, it's the emphasis on image and perception. When they do something, it has to be as impactful as possible rather than just being about delivering content to their fans. Delivering content that isn't as impactful as possible has the potential to devalue the brand. The only people searching out the PUBG song will be fans and they made it that way by barely pushing it

Their last tour lasted more than a year with not even that many dates to get the "biggest gg tour" moniker. They pushed a Dome date as early as possible to be the "quickest gg to perform at a dome". A big deal was made about Coachella even though YG acts had been there before to push "the first kpop" aspect. There's a huge exclusivity aspect to them in multiple facets that you rarely even see them together as 4.

Everything is about optics and not taking risks

you have a point and we can hate YG all we want but in terms of branding YG is smart

Quote from OP

Their last tour lasted more than a year with not even that many dates to get the "biggest gg tour" moniker. They pushed a Dome date as early as possible to be the "quickest gg to perform at a dome". A big deal was made about Coachella even though YG acts had been there before to push "the first kpop" aspect. There's a huge exclusivity aspect to them in multiple facets that you rarely even see them together as 4.

Girl yg ddi not even care about the biggest gg title back then, they just pushed bp to tour as fast and much as they can. That’s ALL yg acts.

Their was a big deal about Coachella cause they literally went crazy viral and made the most noise out of all the acts there. Not because yg pushed it, I mean sm was pushing aespa but they didn’t even make half as much noise

"multiple yg acts" - only tabo

"The only people searching out the PUBG song will be fans and they made it that way by barely pushing it" Sk charts realtime searches were full of BP, sk gp likes bp music, that is why they are the only gg to chart their bsides constantly on melon, gaon, genie and same with the international side.

"Their last tour lasted more than a year with not even that many dates to get the "biggest gg tour moniker" yg could have ended the tour on the thai encore in july, made the tour last 6 months in total and IYA still would have been the biggest.

This isn't new, this has always been YG's game for a decade and more.

'Image is everything' has always been YG's playbook, everything is subservient to boosting their groups' and even more important the YG brand's image and cred.

That's also why the few comebacks and long hiatuses of their groups: better 1 great comeback than a few ok to good comebacks.

And as soon as a group or artist has a comeback that was just ok and not a chart ruler, that group or artist is sent on extended hiatus, or sent to Japan or wherever.

Same for scandals: as soon as their artists get involved in a scandal or says or does something that damages the YG brand, they're put on real long ass hiatuses or told to leave.

Quote from Steamed Chestnuts & Venison (284)

Girl yg ddi not even care about the biggest gg title back then, they just pushed bp to tour as fast and much as they can. That’s ALL yg acts.

Their was a big deal about Coachella cause they literally went crazy viral and made the most noise out of all the acts there. Not because yg pushed it, I mean sm was pushing aespa but they didn’t even make half as much noise

You're naive if you don't think yg cares about pr.

Everyone who is not yg stan knows how yg made bigbang piggy ride dbsk fame. The same way they did bp and bts with spotiy or whatever it was fiasco + article written right from yg

Like there even an article on pannchoa exposing how yg made sure to think their acts were all that by using other acts' name (21 and snsd tweet) and how even western celebrities were fans of gd when elle fanning representatives made sure to tell it's not true lol

Quote from OP

Their last tour lasted more than a year with not even that many dates to get the "biggest gg tour" moniker. They pushed a Dome date as early as possible to be the "quickest gg to perform at a dome". A big deal was made about Coachella even though YG acts had been there before to push "the first kpop" aspect. There's a huge exclusivity aspect to them in multiple facets that you rarely even see them together as 4.

Everything is about optics and not taking risks

Yes, they got biggest GG tour easily, in spite of the KPop community desperately trying to pretend they flopped. (Like the cancelled date in Texas, they had a free run at that because Blinks didn't want to point out they cancelled it to go to Jisoo's brothers wedding.) They'll break the record easily again this time.

They got a Dome gig because demand was there. And only Epik High had played Coachella before and they had since left YG so of course they weren't going to be publicly linked, people don't care about Epik High like that anyway.

U dont know why u are talking about bc YG couldnt even talk about ch bc of burning sun, their promo in Korea was so short bc they push them to tour inmediately to take them from the public eye

PUBG song was never gonna be on streaming services, the porblem is nobody bother to read the damn article that said that they would just release a exclusive MV for it.

And it's the biggest tour form a gg bc it has the biggest audience, not bc it last long. Like wh has even call a long tour the biggest???

Quote from Slow-Cooked Parsnip & Pear Yak (827)

Like there even an article on pannchoa

Yeah lmao your source is pannchoa, you couldn't be more credible

Ummm since when did long = biggest tour?

IYA tour is the highest grossing korean girl group tour that's why people call it the biggest. Not because it was long

YG is veryvery smart to market BP as a luxury brand. doyou not see how poor people worship the rich? they worship them because they wear designer brand and be cool look cool, the peasants also think they are part of that culture, lavish lifestyle

you got poor people fighting with poor people on behalf of the rich, lmfao the irony on that