Why NiziU is so big in Japan

Quote from lactose

Nizi Project aired on Hulu in 2020 and would eventually be one of the biggest shows in Japan that produced the popular girl group NiziU.

It wasn’t until Sukkiri did weekly Nizi segments that Nizi Project rose in the ranks and captured the heart of the house-wives (stay at home mothers) and celebrities.

Japanese celebrities would take to Twitter or their tiktok to show their support for Nizi Project.

This brought their fans to Nizi

And every morning house-wives would tune in with their little ones. The mother’s viewing the show expressed how different the survival show was, seeing the step by step process to get into the group, and the individual growth. They felt an emotional attachment to the girls and JYP being a good role model to them

Why, most of the mothers would call them ‘daughter’.

They didn’t capture just middle-aged mothers but NiziU is also extremely popular with girls! They didn’t go the typical route of having Otaku fans.

“LINE Co., Ltd. LINE Research Approximately 50% of all respondents answered that they knew “NiziU”, and in particular, female teens and 20s-40s accounted for approximately 80% of NiziU demographic.“

Young school children and teenagers also felt they had a girl group they could look up to (age-wise) especially seeing Nina, a biracial idol in the group.

A Japanese WITHU explaining their popularity

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True i am glad that they got together and they deserve to be the group they are now

I took away from this that JYP is a realy great guy and thats why people love NiziU

It feels like watching little sisters, they're super cute and you root for them to succeed. I ain't quite housewife age (denial) but I totally get the appeal

The girls themselves have a lot to do with their success. They're sincere, genuine, and caring. Mako, as the oldest, is a gentle and warm-hearted natural leader. The other senpais in the group are like older sisters to the younger ones. Of course, JYP is the spirit and wisdom that chose them for their character, talent, and ability to bond with others. Their cohesiveness reminds me of SNSD, an SM group but with the same vibes. Their closeness, like real sisters, is a huge part of their appeal and success.

definitely sounds right.

sukkiri segments were great.

a post about something similar from the past:

https://www.reddit.com/r/nizip…lose_as_asayan_w_morning/

plus, the tv show is fun and motivational when everyone was feeling down in a pandemic/lockdown.

niziu girls are charming and talented.

very catchy dance with good songs.

really looking forward to their comeback, 'take a picture'.

coca-cola commerical using that song is an awesome promo idea.

niziu met a huge demand with great timing for a public friendly, trendy, and legitimate idol group.

Probably because they’re a Japanese Version of Twice.

Maybe cuz they’re from JYP and they have a survival show

why? Bcoz of nizi project. Its different from typical survival show. I can watch nizi project many times but i cant never watch produce48 after i watch first time.

2nd sukkiri - This morning show single handly attract many housewive and general public to nizi project and convert them to be niziu fan later

3rd heavy promotion - They are under jype and sony japan. While jype dont have much influence in japan but sony have big influence in japan music market. They are the that are doing most of the promotion with their big influence. And jyp is top3 korean label. So, most of kpop fans like me are interest with jyp trying to make japanese kpop group.

If u didnt watch nizi project maybe u didnt get the appeal, i suggest to watch it.. Its really good show!