TWICE puts out music for ONCEs. We are still very much hyped and love the Japanese comeback.
What even is the renewal high like?? Between 1&2 would be TWICE's first comeback with or without the renewal. The hype would be the same.
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Twice renewal hype wasted with Japanese comeback/announcement of a mini 6+ weeks in advance
First MV and song post renewal is a Japanese comeback that half the fandom still won't care about as it's a pretty generic Twice pop song. On top of announcing a new comeback more than 6 weeks in advance that will lose most of its momentum by release as the renewal high has already peaked and will be going soon.
If there's one company that doesn't know how to use momentum, it's JYPE.
If they had announced the renewal a week or so before the August comeback the anticipation would have been huge…
If there's one company that doesn't know how to use momentum, it's JYPE.
If they had announced the renewal a week or so before the August comeback the anticipation would have been huge…
OP