Is Sm too pushy for a western validation?

No, but you seem to be pushy for AKP validation

What's wrong with companies wanting to push their talents? They're doing their job? My fave's company can't even be expected to do much, and so many of my fellow Blinks are complaining. Granted, the marketing company isn't executing SM's vision properly (nor understanding the target market in the US) but what is wrong with trying?

the thing nothing sm artists have not big sales albums over 700k in US in 2022 even nct ..

Sm artists re only for korean and china market....

There is nothing wrong trying for western as profit will always be a company main objective. SM's artists can sold big already Korean, Japan & China market, so why not trying to expand their market at other place. I would do the same if it is profitable

Stick to whining about China bulk buy

I don't think so.

But I will say that Aespa sold more then 500k albums for GIRLS in Korea in only the first week. I don't think any girl group has achieved that and it really shows their huge fanbase there. I hope SM doesn't prioritize the US over Korea too much, because Aespa can hit new heights never seen before for girl groups in Korea if promoted right.

You sound like those assholes that used to say cutesy girl group who cant speak english, wouldnt be able to succeed in the west

Like others said, theres nothing wrong with going to Western/US validation and popularity, especially during the current kpop wave.

I think SM is trying TOO hard though, with nonsense like the UN stuff and it's really transparent. It doesn't feel as organic as other companies.

Sm doesn't want western validation, they want western fame. They don't care whether or not people like aespa. Clearly with the English song they gave aespa they don't have a clue on what the west wants. SM just wants Hollywood. Fame. Fortune. They couldn't give a crap about people actually liking their groups. They just want their name to make it big. To replace BTS, or hybe, and to compete with them. Western validation is more up Hybe's valley.

some people will complain when there's not enough marketing

some people will complain there's too much marketing

some people will complain there's the wrong type of marketing...

you can't please everyone

I would've said no if SuperM wasn't a thing lmao

Forget about superm's existence? Oh wait, I forgot yall revised why they were created