Corporate KPop is here to stay - no more coming from behind tales.

  • A major re-alignment of KPop took place in the 2010s, and now all the major acts are from the major outfits.


    While there are still acts like Astro, which continues because of Chaeunwoo's dedication to the group, in general there won't be any new acts from minor companies which will go anywhere from now on.


    The cold truth is the KPop market has entered a period of saturation, and older acts still retain a considerable size of fandom. Newer acts take longer and longer to go anywhere, and only well financed and well planned acts have some kind of future. Even acts from better known companies will have a hard time getting anywhere if they are not planned well.


    And smaller companies won't have the wherewithal to survive the initial period to get established.


    The Rollin craze was entirely local. The Brave Girls story was interesting but even back then I said it would not affect the i-fans since it is a local fad and they don't have anything to appeal for the i-fans. Brave Brother, who owns BG, is still making them do a US tour, but that might be because HE wanted to do a US tour and this is his chance to do it, not that he is expecting a great success over it.


    In the old days, acts from smaller companies which achieved some success in Korea could kinda survive. But, nowdays, acts do need enough support to get established first, and then have a foreign activity which need connection, financing and experience.



    The age of corporate KPop is here to stay. No more coming-from-behind success stories. No more efforts and dedication going anywhere. Like the closing of the Wild West, KPop is corporate once for all, whether you like or not.

  • Typical market dynamic, 3-4 big entities will consolidate and control 90% of the market, rest will scramble for the remaining 10%.


    Time it happens in K-pop which is after all hardly 30 years old.


    But that consolidation is always followed by some new force blindsiding them and changing the paradigm.

    It is bound to happen to K-pop as well, and sooner, for it is a fast moving industry.


    One possibility is Western behemoths buying out the second or third tier companies, if Korea's FDI laws allow for that. Then the consolidation can be disrupted.

  • Back when i was a kid, we had the Big Six record labels fighting for the US market. Now, it's down to only three megaconglomerates, UMG, Warner and Sony, the Big THree, and those big boys literally control everything. Billboard charting, major music award shows, promotions across radio and the internet.


    We've already seen consolidation efforts, with Kakao and CJ trying to buy SM and Kakao having multiple subsidiaries under its corporate structure like Starshit, Higher UP, etc. Hybe buying up Pledis and Source. RBW buying up WM. Even the Big 3 arent safe from being eaten up by bigger entities like Kakao, CJ, and Naver, much like how all the classic American labels are now just subsidiaries of the Big 3 in the US.


    We could see each of the Big 3 being bought out as follows:

    Kakao-SM

    CJ - JYPE

    Naver or Hybe or both - YGE

  • Here let me paraphrase the situation with some Tolkien,


    Big Three for the Kpop-kings under the sky,

    Dwarf Seven for the mid-tier striving away,

    Nine for Nugu groups, doomed to die,

    One for the Senior Singer on her dark throne


    In the Land of K-pop where the Whyknock li(v)es.

    One Act to rule them all, One Act to find them,

    One Act to bring them all and in the "Boring Ballad" bind them.

    In the Land of K-pop where the Whyknock li(v)es.”


    How about that?


    penepol you should join in here.

    Edited 3 times, last by bbgc ().

  • Oh that’s good!

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