ADOR files for injunction to prohibit advertising contract with New Jeans, “No independent contracts” [Full official statement]
ADOR has filed an injunction against the members of New Jeans to preserve their status as a management company and prohibit them from signing advertising contracts.
According to ADOR on January 13, ADOR recently filed an injunction against the members of New Jeans to the Seoul Central District Court to 'preserve their status as a management company and prohibit them from signing advertising contracts.'
This injunction is a measure to have ADOR acknowledged as a management company (management company) according to the exclusive contract until the first trial verdict on the 'suit for confirmation of validity of exclusive contract' filed by ADOR with the Seoul Central District Court on December 3 of last year, and to prevent the members of New Jeans from independently signing advertising contracts and doing advertising activities without ADOR's approval or consent.
ADOR's side explained, "This decision was made to prevent confusion and damage to third parties, including advertisers, as the New Jeans members, who unilaterally declared the termination of their exclusive contracts, continued to attempt to independently contact advertisers and sign contracts."
They also stated, "This injunction application reflects ADOR's intention to be with the New Jeans members," and "It also reflects the judgment that even if the main verdict is made several years later that the exclusive contract is valid, it may already be impossible to restore it to its original state by then."
ADOR's side said, "ADOR has consistently supported all personnel and facilities for New Jeans' entertainment activities in accordance with its position that the exclusive contract with New Jeans is valid, and it plans to continue to do so in the future," and "ADOR is receiving external offers for various projects, such as advertisements and events, and internally, it has already completed planning this year's activity plans, including the release of a full-length album and fan meetings, so it has conveyed its intention to be able to communicate sufficiently with the New Jeans members."
[Here is the full text of ADOR’s statement.]
Last week, ADOR filed an injunction against the members of New Jeans to the Seoul Central District Court for a “provisional injunction to preserve the status of the agency and prohibit the conclusion of advertising contracts, etc.” The purpose of this injunction is to have ADOR acknowledge that it is a management company (agency) under its exclusive contract until the first trial verdict is announced in its “suit for confirmation of the validity of the exclusive contract” that it filed with the Seoul Central District Court on December 3 of last year, and to prevent the members of New Jeans from independently entering into advertising contracts and conducting advertising activities without ADOR’s approval or consent.
The reason ADOR filed this injunction is to prevent confusion and damage to third parties, such as advertisers, as the New Jeans members, who unilaterally declared the termination of their exclusive contracts, continued to independently contact and attempt to sign contracts with advertisers.
The unfairness of the members’ unilateral claim for the termination of their exclusive contracts will be confirmed through the suit for confirmation of the validity of the exclusive contract that ADOR previously filed. However, since it may take a considerable amount of time until the final ruling is made, we have inevitably filed an additional injunction to urgently prevent the current confusion.
This injunction application reflects ADOR's intention to stand with the members of New Jeans. If the confusion in the market and industry continues due to the members' independent actions, the brand value of New Jeans, ADOR's only artist, will inevitably decline, and as a result, ADOR may lose its competitiveness as a management company and face a management crisis. We also reflected the judgment that even if the main ruling that the exclusive contract is valid is made several years later, it may already be impossible to restore it to its original state.
ADOR appealed to the court through the injunction application, saying, "Before legal responsibility expands uncontrollably for the sake of New Jeans, we must provide an opportunity to correct our wrong judgments or actions." In addition, they also conveyed the industry-wide concern that "if a precedent is created where they unilaterally declare the termination of their exclusive contract and begin independent entertainment activities without going through legal procedures, the incentive to invest in the entertainment industry will disappear, shaking the foundation of the K-pop industry and causing it to shrink significantly."
Meanwhile, ADOR has consistently supported all personnel and facilities for New Jeans' entertainment activities, and plans to continue to do so, in accordance with its position that its exclusive contract with New Jeans is valid. In addition, ADOR is receiving external offers for various projects, such as advertisements and events, and internally, they have already completed planning this year's activities, including the release of a full-length album and fan meetings, so they have conveyed their wishes to be able to communicate sufficiently with the New Jeans members.