I think it’s too late for ITZY to regain their once top spot, heck even the top 3 GG spot for 4th Gen. They have had way too many misses now with like what 4 comebacks in a row? The longevity of their songs is one of the worse when compared to other popular 4th Gen GG’s.
I genuinely think the concept switching back and forth is what is hindering them and also the song choices. Like how do you go from Not Shy to Mafia to Loco to Sneakers…it’s a whole mess identity and concept wise.
It’s shocking to me they haven’t had a top 5 hit since their debut Dalla Dalla especially when JYP GG’s were known as digital monsters (Twice, Miss A etc). It seems a new era is rushing in over the new JYP GG’s because NMIXX completely flopped too.
aespa and Gidle are both doing well as they have good stability and longevity and then you have IVE, Le Sserafim and NewJeans out charting and selling just as many albums if not more than ITZY/NMIXX even though they all debuted recently.
ITZY feels like they are already past their prime. NMIXX are still super young and their only hope now is for JYP to change up their concept and give them good public friendly music going forward otherwise I feel they’re gonna get left behind in the 4th Gen GG race.