Out of the loop, can any Sone tell me what's going on between her and SM? Saw some tweets about her recent CB having bad promo
It's been an ongoing problem for years that compared to other SM artists Taeyeon barely gets any promo or backing.
She doesn't like doing music shows alone so it makes sense she's not in them but she's barely on elsewhere. She often has a couple TV appearances and that's it like her most recent CB. Other SM acts also get paid ads on YouTube but she never has (personally I've never seen a Taeyeon ad whereas I've seen a few SM BGs ads pop up). Despite all the shes I think the overall the most successful and consistent hit maker in SM since going solo almost a decade ago so she's achieving huge results with very little input which is good for SM but is taking fans for granted or milking them.
Tour wise she's getting the short end of the stick. Her concerts are in smaller venues and only for a couple days. Due to high demand extra days were often added. There were protest trucks at SM last year of fans protesting the small venue sizes when she toured in their counties. Depsite the smaller venues with her last tour Taeyeon became the biggest touring Korean female soloist ever surpassing Boa.
Quality control of her albums and merch has also been an issue with miss spellings, incorrect pictures, low quality materials. Recently her latest mini album is super thin with flimsy packaging and a bunch of ploaroids. It still costs the regular album price.
This time something big happens BTS with management because she's explicitly said things aren't good and she didn't want to attend SM town which is a huge thing to proclaim for SM 30th anniversary. Now it's revealed the official list doesn't have her name meaning she’s not attending and possibly no longer attending future SM towns.
SM has fumbled hard across the board (except Aespa but they’re the biggest group right now) due to new management after LSM was ousted and considering other artists have left in recent years like Exo and Shinee members there's a very real possibility this time she's leaving. It’s the end of an era.