Interscope admits they expected HYLT to be a lot bigger

interscope says they wanted hylt to be a lot bigger in the west than it was & they did a huge "marketing push for ice cream and went full offense" right before the grammys in hopes of this song having a chance... seems their US label keeps getting dissapointed with BP's western achievements.

Imagine all these labels seeing other kpop groups (minus BTS) achievements then, they must be in depression

I remember Blink pretending Ice Cream wasn't pushed much, but it clearly was.

Lmaoooo we been knew but blinks will never admit it

nerve to say this when they hardly ever moved a finger for bp. Fuck that stupid label anyway. I hope bp never renews with them.

It's funny they didn't do much for hylt but expect it becomes a gangnam style type of hit. Then proceed to push a shitty song like ice cream just because it is in english

And what push has their western label gotten them in US to be disappointed with their US achievements? The only time they've had proper radio play was Ice Cream. Not even Amazon distribution until the Album while groups like ITZY have already had it for a year now

Full marketing push" for Interscope was some radio interviews with Selena, a music video they admitted was last minute and thrown together in 2 weeks, and a Zepeto dance practice? Come on now not ppl still pushing the narrative of YG hoping IC would be BP western breakthrough when half the group members have less than 10 seconds of lines and there is not one live performance of the song to this day

The poor Billboard charting and absence of any interest from Grammys and their overall inability to breakthrough in the west is a huge disappointment for YG and UMG.

UMG gave them a massive push with umpteen collabs but to no avail.

If this fella considered HYLT a disappointment, Ice Cream and LSG underperforming would have come as a huge shock.

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And what push has their western label gotten them in US to be disappointed with their US achievements? The only time they've had proper radio play was Ice Cream. Not even Amazon distribution until the Album while groups like ITZY have already had it for a year now

Full marketing push" for Interscope was some radio interviews with Selena, a music video they admitted was last minute and thrown together in 2 weeks, and a Zepeto dance practice? Come on now not ppl still pushing the narrative of YG hoping IC would be BP western breakthrough when half the group members have less than 10 seconds of lines and there is not one live performance of the song to this day

no need to minimalise the support selena/interscope gave IC. Selena even made a collab with a big company for it & send it to a lot of huge celebs/influencers to promote too.

just seems like interscope just had too high expectations.

also, no one said anything about yg (or the girls), just their UMG label.

I think both the two companies and the fans overestimated their popularity and reach outside the kpop community in the US.

They desperately and prematurely wanted a female equivalent and a rival to BTS for obvious reasons but they simply weren't and still aren't there.

If you're gonna make a push for the US market, at least do it with a good song. Ice Cream? Really? With that trash song?!

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The poor Billboard charting and absence of any interest from Grammys and their overall inability to breakthrough in the west is a huge disappointment for YG and UMG.

UMG gave them a massive push with umpteen collabs but to no avail.

If this fella considered HYLT a disappointment, Ice Cream and LSG underperforming would have come as a huge shock.

What push the these both companies give to BP? YGE a cb once every year with now being almost 2 years of absence? What push did hylt receive that others kpop groups who don't chart as half good as BP got?

YGE and umg are both dumb, they just make BP release something, does almost nothing about the release and expect better results? How? Even when Money was going viral they literally did almost nothing to promote more the song. And I'm laughing at kpop fans taking this opportunity when BP is the second most popular and successful kpop group ww.

The only reason interscope signed BP was bts's Success in the west. They expected them to be female version of bts. But they tanked. Compare their promo with other Western ggs, theyre literally the most promoted gg in the recent years. Interscope gave them collabs with main pop girls, radioplay, payola and everything still nothing so obviously they'd be disspaointed .

Blinks dont be surprise if umg stop pushing bp like before. After all the payola they did, they got tired and signed bts m

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Blinks dont be surprise if umg stop pushing bp like before. After all the payola they did, they got tired and signed bts m

UMG was pushing BP before?

Quote from OP

no need to minimalise the support selena/interscope gave IC. Selena even made a collab with a big company for it & send it to a lot of huge celebs/influencers to promote too.

just seems like interscope just had too high expectations.

also, no one said anything about yg (or the girls), just their UMG label.

Are we talking about the ice cream company (not even a major American company) and the James Charles PR package here LOL

Truly massive promo right there you're right

Pls I can’t take them seriously what “push?” Bp didn’t even go and promote ic themselves. And hylt wa adobe the bar minimum

They can be disappointed for all I care

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The only reason interscope signed BP was bts's Success in the west. They expected them to be female version of bts. But they tanked. Compare their promo with other Western ggs, theyre literally the most promoted gg in the recent years. Interscope gave them collabs with main pop girls, radioplay, payola and everything still nothing so obviously they'd be disspaointed .

Your first sentence is true also for every single kpop group that now has a US label. All are looking to see if any of them have what BTS/Army offer. I cannot wait until the day where these labels realize that that will never be the case. The truly ironic part is that BTS is the only group that is not fully signed with any US label. Its poetic in my opinion

How did they expect them to break through with a shitty song like ice cream? And if hylt underperformed compared to their projections then the other songs must be seen as massive flops by them I guess.

Maybe if they advised yg to release pretty savage instead of lsg we'd be having a different conversation right now.

Even blinks had similar expectations for them blowing up in the western world so I can't say this surprises me. Their charting on the hot100 actually regressed.

lol really? Ice Cream was written by their producers. If someone is to blame then they. The girls did the best possible with that song.

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lol really? Ice Cream was written by their producers. If someone is to blame then they. The girls did the best possible with that song.

Also if you check Blackpinks Spotify numbers the biggest songs are the ones written by YG's inhouse producers. Interscope did fuck all so far for Blackpink in terms of songs. Hope this changes with the next comeback.

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lol really? Ice Cream was written by their producers. If someone is to blame then they. The girls did the best possible with that song.

Lol true!!

None of this comes from Interscope?

This is just some dude on a podcast. Granted, a Billboard podcast. But it's not Interscope directly, it's just analysis of what they THINK Interscope were thinking.

It's hilarious to me hearing bp has been heavily pushed and payola when ice cream is literally their only song to ever get radio and it was them doing it for selena not blackpink.

Basically if they stop "pushing" them nothing will change

I lost count on companies and labels shading blackpink it's crazy this shows how threatened they are if bp didn't have any impact they wouldn't even mention them

UMG never promoted blackpink if you compare the promotions BTS got in the US with blackpink's then you'll know why they didn't meet their expectations but I don't know how can they expect much if they didn't their job properly

they still are the most popular kpop girl group regardless

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None of this comes from Interscope?

This is just some dude on a podcast. Granted, a Billboard podcast. But it's not Interscope directly, it's just analysis of what they THINK Interscope were thinking.

lmao exactly

no but Ice Cream literally has American executive meddling written all over it: the cringe sexual lyrics, the Selena feature, the pink lolita-esque music video....and it still wasn't a hit.

Interscope just expect too much from blackpink. If they want them to really break through, they need an even harder push with more collabs with western artists.

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UMG never promoted blackpink if you compare the promotions BTS got in the US with blackpink's then you'll know why they didn't meet their expectations but I don't know how can they expect much if they didn't their job properly

they still are the most popular kpop girl group regardless

Bts started promoting in US too late. They had already achieved so much. Their first collab was with aoki who's biggest hit till date is mic drop. They were in demand, never pushed.

BP followed bts's steps, had their first collab with it girl of that time DUA, released further tracks with biggest female rapper Cardi. Had a song in the most anticipating album of Gaga, made appearances on every show that bts had previously appeared. And you're still saying bts was pushed but they weren't?

how they going to push ice cream? literally the worse BP song ever made. Even BP hate it so much, I've never even seen them perform it once

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Bts started promoting in US too late. They had already achieved so much. Their first collab was with aoki who's biggest hit till date is mic drop. They were in demand, never pushed.

BP followed bts's steps, had their first collab with it girl of that time DUA, released further tracks with biggest female rapper Cardi. Had a song in the most anticipating album of Gaga, made appearances on every show that bts had previously appeared. And you're still saying bts was pushed but they weren't?

which shows bp wasn't following BTS's steps bp was never really pushed even nct has more US promotions than them

cardi collab was not promoted at all not all collabs are done witht he intention of being succesful otherwise they would have promoted it more knowing how big she is but it wasn't. The only song that was supposed to be promoted was icecream but UMG even failed to do their job.

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Bts started promoting in US too late. They had already achieved so much. Their first collab was with aoki who's biggest hit till date is mic drop. They were in demand, never pushed.

BP followed bts's steps, had their first collab with it girl of that time DUA, released further tracks with biggest female rapper Cardi. Had a song in the most anticipating album of Gaga, made appearances on every show that bts had previously appeared. And you're still saying bts was pushed but they weren't?

Huh? Bp charted in US for the first time in 2017, same year as BTS. D4 and SU then went on to chart on BB100/BB200 with zero western promotions, no US label, and no western distribution. After D4, they were signed by Interscope (aka after they were already charting in the west). Dua Lipa approached BP for a collab after she met Jennie at her concert in Seoul and they are still very good friends. And this Cardi collab has no MV and no promotions so where exactly are you going with this

An all out offence, but nothing 😢

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which shows bp wasn't following BTS's steps bp was never really pushed even nct has more US promotions than them

cardi collab was not promoted at all not all collabs are done witht he intention of being succesful otherwise they would have promoted it more knowing how big she is but it wasn't. The only song that was supposed to be promoted was icecream but UMG even failed to do their job.

all of this is pretty useless in this discussion.

bts might get more promo than bp at the moment (they both need cbs to compare tho), there's still a big difference in chart evolution between the two & that's pretty much where labels are focusing on.

bts got their first top10 on the hot100 in 2018 with barely any promo (and without even a quarter of the popularity they have now) & they have only kept going upwards since, while bp's latest songs have all been stagnant chartwise. ofc they aren't doing bad, but not surprised the US label isn't satisfied with them not being able to break the top30 on their own, let alone the top10. if they indeed counted on them to perform like bts (due to mediaplay perhaps) or even like 2018 bts, they are overestimating the girls & the fault is on them.

ok, then choose the right horse next time.

Instead of Ice cream you should have pushed Pretty Savage. This idiots are supposed to know about music, but they can´t recognize a hit even it bites them in the ass.

And also, i don´t know the behind the scenes of yg, but i still think they underperform on the promotions, even with the pandemic going on. BTS was doing 4 times work than this girls, and yes i am a fan. But if this was another gg they would have been promoting their asses like hell. I think 5 or 8 years from now we will be hearing from one or 2 of the girls: "we wanted to do this but they won´t let us." or "they call us from this or that program and they wouldn´t let us go" things like that

Interscope have done the bare minimum for Blackpink every time. BP were making high profile contacts before them. if the best thing IS did was set up IceCream, well thanks but we could have lived without that. I don't recall Interscope doing anything for HYLT.

HYLT didn't even got radio push, lmao another post made by armys, obssesed as always with BP

The tweet tho

Blinks complained all the time about the paved the way thing and know they're claiming blackpink did?? Like, can we all drop this and let the artists speak for themselves I hate 2nd gen stans for starting this shit I wish I could block this word from the internet

No, but they way blinks would hype Blackpink US promo because it was OrGaNiC and suddenly they were never pushed anywhere lol anyway I do agree YG denied these girls from promoting, this is a fact that won't deny, but thinking they would be bigger if they went to live performances or got radio deals (HYLT would never get a radio deal bc its korean and Ice Cream had a poor reception from their OWN FANS) it's veeeery debatable

Plus, Ice Cream to this day gets a good playslisting on spotify