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ATEEZ is not from big 3/4 either
and ATEEZ had a whole era of bright concept when they were rookie, ironically their first music show win was with this song, bright concept tho
External Content youtu.beContent embedded from external sources will not be displayed without your consent.Through the activation of external content, you agree that personal data may be transferred to third party platforms. We have provided more information on this in our privacy policy.to answer op I don't think they are that apart in popularity in Asia, but ATEEZ has more western appeal because hip hop, good stage presence etc
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Their songs aren't that catchy or easily distinguishable, their performances are not outstanding (they lipsync a lot, and most members don't have particularly great stage presence), they have a lot of members (anything above 8-9 is entering risky territory imo, not everyone can be Seventeen or NCT) most of who aren't immediately distinguishable to non-fans who also don't tend to know what exactly they're good at as a group, and of course they're not from a big company. Their main draw is their conventional flower boy visual, but international fans don't care about that a lot.
You can succeed if you're not from a big company, have many members, not so catchy music, not the most charismatic performances, etc., but TBZ have too many of these going on at the same time. But still, they're doing pretty well for their circumstances, much better than some boy groups who fit less of this criteria.
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Their music is bland and forgettable.
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