"H&M with ITZY" is a limited edition campaign of the DIVIDED line aimed at young people in their teens and 20s. It contains a message that they want to express their excitement and expectations for early summer through fashion.This collection will be released at H&M DIVIDED stores and H&M's official online store In Japan starting Thursday, March 24. In addition, it will be developed at about 138 stores in three markets, including Korea and Taiwan.
ITZY x H&M features items centered on street fashion. The collection has two themes: "DANCE PRACTICE LOOK" and "OFF DAY LOOK". Collection visuals, campaign videos, making interview videos, and collection items will be released one after another for release.
DANCE PRACTICE LOOK
oversized silhouette and cool style reminiscent of dance practice clothes
OFF DAY LOOK
feminine essence reminiscent of plain clothes on holidays
ITZY x H&M
Premium shopping for H&M members only
<Premium Shopping Overview>
Target stores: H&M Shibuya, H&M Shinjuku, H&M Harajuku, H&M Umeda, H&M Shinsaibashi, H&M Tenjin
Date: Thursday, March 24, 2022 9:00-10:00
Winners' Benefits: Premium Shopping Limited Poster"
I can actually afford/do shop at H&M!!! So, finally, some marketing geared towards me.
Too bad this seems to be Japan only....
Only fit I like is Yuna's anyway.