this is really nicely done
and he talks about a lot of obvious things that people usually miss
loved how he explained part about TWICE and ITZY
wish this video would go viral and some Koreans will learn about it in proper way
instead of naming us i-roaches they should understand we usually buy 80 if not 90% of all albums
this is really nicely done
and he talks about a lot of obvious things that people usually miss
loved how he explained part about TWICE and ITZY
wish this video would go viral and some Koreans will learn about it in proper way
instead of naming us i-roaches they should understand we usually buy 80 if not 90% of all albums
It's interesting because South Koreans in general love global success, look at Son (Spurs player), BTS, Bong Joon-ho etc, nationally heralded sportsmen/artists. But they only seem to appreciate it at the point when you're right at the top, otherwise they'll see you as not being good enough abroad and will look down at it.
You read some comments on All of us are Dead and there's some dotted about around why they should be pandering to the west with their shows and care about western reviews. They seem to miss the fact that the show is on a global platform meant for the global audience. This is what kpop is becoming more and more as well for the 4th gen and above (though I still don't wholly agree with Twice western expansion but that's a separate point) as groups primary market is no longer South Korea.
I can imagine there is some reluctance in accepting that kpop companies don't see South Korea as the primary market anymore on average. There's more pandering to the west and western fans, more than ever before.
I think that an important point touched upon in the video is the fragmentation of media. That is, media is much more "niche" or "personalised" these days.
This is something that's affecting "the West" as well. I've never really cared about "Western" celebrities very much, but when I was growing up, it seemed like there were up-and-coming celebs that everyone knew about (people like Brad Pitt or Leonardo DiCaprio), because everyone was consuming basically the same media. But these days, I often see people talking about the hottest actors and whatnot, and feel like I've never even heard of them before.
I imagine that this trend will only continue in the future as media consumption becomes more and more specialised.
his explanation of the difference between fandom popularity and public popularity is very clear and understandable
I think that an important point touched upon in the video is the fragmentation of media. That is, media is much more "niche" or "personalised" these days.
This is something that's affecting "the West" as well. I've never really cared about "Western" celebrities very much, but when I was growing up, it seemed like there were up-and-coming celebs that everyone knew about (people like Brad Pitt or Leonardo DiCaprio), because everyone was consuming basically the same media. But these days, I often see people talking about the hottest actors and whatnot, and feel like I've never even heard of them before.
I imagine that this trend will only continue in the future as media consumption becomes more and more specialised.
Very similar to what is happening with politics, in most liberal democracies.
Polarisation, no middle or shared ground, where there is overlapping interests.
Parties more interested in increasing the commitment of their existing bases, than winning over the others.
Social media is also having the same problems siloed by platforms.
Nevertheless, language is a strong thing, singing in Korean or even Koreans singing in English, doubtful if it will be a sustainable market.
But it is still early days, so maybe few acts can run for a decade or so.
I think that an important point touched upon in the video is the fragmentation of media. That is, media is much more "niche" or "personalised" these days.
This is something that's affecting "the West" as well. I've never really cared about "Western" celebrities very much, but when I was growing up, it seemed like there were up-and-coming celebs that everyone knew about (people like Brad Pitt or Leonardo DiCaprio), because everyone was consuming basically the same media. But these days, I often see people talking about the hottest actors and whatnot, and feel like I've never even heard of them before.
I imagine that this trend will only continue in the future as media consumption becomes more and more specialised.
Pretty much - you now have tiktok stars, youtube stars, instagram stars, twitch stars etc.
Seeing Youtube music doing so well in South Korea is also another big indicator on changing consumption patterns. Kpop is so much about the visuals/choreo that it's not surprising pure streaming services are starting to lose out.
Don’t have an account yet? Register yourself now and be a part of our community!
