polaroid love, an unpromoted B-SIDE with no mv is going viral in Korea. It's enhypen's highest charting song in their career domestically. Highest charting 4th gen bside on apple Music, one of the highest charting in Spotify korea, it's at #120 on Melon daily with #70 at Melon real time. It keeps rising on charts which is common only for girl groups, boy groups either debut high and then fall off or don't chart at all.
How can Korea, public that no longer cares about boy groups, love so much a whole unpromoted bside? Do you think that's the beginning of the first phenomenon of 4th gen bgs that we're witnessing?



