Their primary concept centers around introducing SYNK/Kwangya/whatever SMCU stuff SM is planning. The old-school "idols just sing and dance" isn't what they are strictly built for. They are supposed to be ambassadors for a new business model that relies less on human labor and more on AI technology. And just like NCT's infinite unit concept, it will take many many years for people to understand and maybe appreciate. The members have their strengths, but it will be used to further SM's new goal. Stans like to brag how SM is innovative. Well this is part of innovation, obsoleteness. In the past all music had to be done with live instruments, now it's electronic.
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