Some points from the articles
Companies and the public are under increasing pressure to align with its vision for a more powerful China and healthier society.
Broadcasters must "resolutely put an end to sissy men and other abnormal esthetics," the TV regulator said, using an insulting slang term for effeminate men — niang pao, or literally, "girlie guns."
That reflects official concern that Chinese pop stars, influenced by the sleek, girlish look of some South Korean and Japanese singers and actors, are failing to encourage China's young men to be masculine enough.
On Saturday, microblog platform Weibo Corp. suspended thousands of accounts for fan clubs and entertainment news.
The eight-points released by the National Radio and Television Administration
1. Boycott illegal or immoral personnel. When selecting entertainers and guests, radio, television and internet platforms should not employ people who have an incorrect political stance, break laws and regulations, or speak or behave against public order and morals
2. Boycott “traffic only” standards. Idol selection shows cannot be shown, as well as shows starring the children of celebrities. Shows should strictly control voting, cannot induce and encourage fans to shop or buy membership in order to vote for their idols.
3. Boycott an overly entertaining trend, promote traditional culture, establish a correct beauty standard, boycott “sissy idols”, boycotting daunting wealth, gossip or vulgar internet celebrities.
4. Boycott high pay in the entertainment industry. Strictly regulate payment for guests, encourage celebrities to participate in charity shows, punish fake contracts and tax evasion.
5. Regulate showbiz staff. Enforce licensing television hosts, provide professional and moral training. Entertainers should not use their profession and fame to gain profit.
6. Promote professional commentary in the entertainment industry, insist on correct political direction and values, criticise the fake, ugly and evil values.
7. Entertainment associations should provide more training and establish mechanisms for industry regulation, as well as criticise bad examples.
8. Regulators need to be more accountable, listen to the people and respond to their concerns, fill public space with positive and mainstream shows.
Source 1: https://www.scmp.com/news/peop…ero_story&pgtype=homepage
Source 2: https://www.npr.org/2021/09/02…um=social&t=1630621126156
Edit: I put the "sissy men" part because it's where they mention korean singers and idols, I'm not trying to imply something.