BoA parted ways with SM Entertainment

So she'll join Lee Soo Man company now that his ban to expire?

Quote from autumnleaf_soshi

selfmate what you make of this Soo Man Lee?

she's joining A20??? lol

As usual, SME not clarifying anything. Does she leave as a singer and still be at the company as a producer, or what?

I'm not even sure if she's retiring or not.

Anyway, I'm glad she left that shithole.

If she left SME in every possible way, I can imagine her starting her own company.

And then a month later, she returns.

All jokes aside, this reminds me of WWE wrestlers who claim to "officially retire" then return in a year or two. Okay, that's the last joke.

The princess is stepping down from her thrown?! She like IS SM…

I hope the attention that they poured into her can be replicated

Quote from keyboardwarrior7

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Shes like… idk this news is like so crazy to me. When i think of SM i literally think BoA, SNSD, EXO, SUJU, FX, @@@71a480aa-3444-4d7c-b1a4-893d95e2b6fd@@@ like literally in that order. Shes a pillar. Shes a producer, a coach, a choreographer…. Like whaaaat

It was a mutually beneficial partnership but it really was time for her to move on