H2H doesn't have that twist or unique x-factor that f(x), RV and even aespa had at debut. If you told me they were a new HYBE group I would completely believe it
Without MHJ/LSM SM ggs are missing something
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They didn't even debut
Neither f(x) or red velvet had their unique thing at debut
Their image got solidify after 1 or 2 comeback
Now taking a step back red velvet at debut was a mess they went from colorful and cheerful to dark and mature and sexy
Which was obviously linked to their concept with the red and the velvet concept
But they weren't able to be able to connect both concept with a common thread
It was only during ICC that it felt like they were able to find this common thread
And it's only when they came back with russian roulette that they started this gimmick of creepy killer that have been following them ever since with peek a boo, psycho etc ...and made of Rv aesthetic something so noticeable
So it's not at debut that you will see H2H come with a clear brand and aesthetic
Obviously aespa was the only SM gg to debut with a clear image and brand cuz they got this whole AI going on that set them part of any other group of kpop
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What
Am I missing something or they have not even debuted yet?
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so far i'm indifferent to that group's debut. which is a first for a sm gg! the market's so oversaturated and that's kind of annoying, so much that i just wanna focus on my barely debuted faves and 2 or 3 others great or rising groups. too much is too much. it feels like new groups are debuting every month and you just end up in a state of confusion at this point.
firstly, there are too many members and only two or three barely stood out. and secondly, if their creative director was smart, they would try to be the SNSD/Twice/early Ive typa concept driven gg with some twist.
now even ive are doing the same uninspired soulless quirky artsy emo schoolgirl concept. enough!
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Well koreans are saying that H2h remember them SNSD
So i guess they still feel like SM without mhj or lsm
there’s a ton of groups with a SNSDesque formula. They should have something to stand out
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that wasn’t the topic, it was the impression they give near debut. And so far I’m not seeing a particularly notable difference, innovation or gimmick about then
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they don’t feel like a 
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