![](https://forum.allkpop.com/suite/images/avatars/bb/682-bb275ac1b2367d4fc991e2e81e2903e8874b3b86.webp)
I think SM is trynna cockblock IVE comeback with that new gg debut
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hearts2hearts is such a nugu sounding name i cant omg
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I don't get why they need a new GG this soon when aespa is still super popular and currently at their peak. This is just another group to add on to the oversaturation of the market.
This new girl group isn't giving me anything, like I swear every 5th gen group is debuting with the same exact concept, it's so repetitive, I'm tired of the school y2k aesthetic can we get something new? The name isn't bad but it would sound nicer if it was just heart2heart and not hearts2hearts.
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I'm tired of the school y2k aesthetic can we get something new?
They all tryna be the next NJs.
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Blame HYBE. SM is realizing HYBE fully intends to oversaturate the market with their multiple labels. This is clearly SM responding to that. Bigger labels have the brand recognition and money to market, so over saturation doesn’t affect them, due to their groups being pushed to the top.
Oversaturation only really hurts smaller groups. But like we’ve seen with kiof, smaller groups can still push through to the mainstream.
I think SM had already come to this conclusion with NCT, we are just seeing it in action now.
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competition begets competition
keeping everyone on their toes
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