txt and illit attending the Kohaku - the retrenchment of Hybe toward Japan

  • 4 acts originating from Korea will be featured in the Kohaku, the year-end show held by NHK station in Japan.


    They are Twice, Le Sserafim, txt and Illit. The first two had appeared at the Kohaku before so I won't talk about them.


    Stray Kids appeared last year but this year they will have a year end concert, which might be why Niziu is not showing up because NHK is a bit upset on JYPE.


    However, txt and illit appearing at the Kohaku means Hybe has abandoned its world conquest strategy.


    txt started with a great promise, supposed to be the successor to BTS, but now , after 5 years, it now shows up in the Kohaku.I heard Choi Soobin has suspended activities because of health reasons, but the other 4 will be sent to Japan.


    And, Illit, one of the two KPop girl groups (the other is LS) who made it to Billboard Hot 100. (Roseanne is not Korean)


    It seems that by appearing at the Kohaku they have cemented their status as acts which will be oriented in Japan.



    txt will be in its 6th year on 2025, so it will just be fixed in japan, instead of conquering the world

    and Illit will probably also stay in Japan, following the massive defeat inflicted by Roseanne Park, MBE, and aespa


    It seems Hybe is abandoning its world conquest strategy altogether.

  • it makes sense especially for ILLIT which has 2 Japanese members

    they have songs which jpn should like so it's a win win

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  • How did TXT get an invite tho.. they aren't popular in Japan

    Untrue but it's ok :saint:


    They always had a solid fandom there but it stagnated a bit before this year.

    That being said, TXT had a great year in Japan from July on. BH finally got senses and for the first time for TXT the promoted title track in japanese is new instead of a version of an existing song. There were several viral moments including Huening Kai's cover of Betelgeuse (finally my guy getting his due flowers his picket sign for japanese shows was the most sold or sold out the quickest despite unfortunately being the most underrated member both in Japan and Korea).


    We'll Never Change is still on Billboard Japan Hot 100 and Chikai is the best selling kpop album/single in 2024.


    They deserve that invite.

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