[Exclusive] Director Shin Woo-seok of 'New Jeans MV' files criminal complaint against Ador executives for defamation


  • [Exclusive] Director Shin Woo-seok of 'New Jeans MV' files criminal complaint against Ador executives for defamation

    [SPOTV News=Reporter Jang Jin-ri]

    According to a SPOTV News report on the 8th, director Shin Woo-seok filed a complaint against Ador CEO Kim Joo-young, HYBE CHRO (Chief Human Resources Officer), and Deputy Director Lee Do-kyung on charges of violating the Act on Promotion of Information and Communications Network Utilization and Information Protection (defamation) at the Yongsan Police Station in Seoul on the 4th.

    Shin Woo-seok produced music videos for New Jeans' hit songs such as "Ditto," "ETA," and "OMG." He also operated the YouTube channel Ban Hee-soo, which received an explosive response from fans in Korea and abroad by containing videos of New Jeans captured on camcorder by Ban Hee-soo, the personification of the New Jeans fandom, Bunnies.

    In the midst of New Jeans' conflict with Ador, the agency that was filled with new management following the dismissal of former CEO Min Hee-jin of HYBE, director Shin Woo-seok revealed that Ador had requested the deletion of his work, including videos related to New Jeans. In particular, the Banhee Soo channel caused a stir because it is content that shares the emotions and narratives of New Jeans that the 10-20 generation is crazy about and the 30-40 generation feels nostalgic for.

    However, Ador argued that they only requested a hiatus regarding the director's cut of the 'ETA' music video, about which they had differences of opinion with advertisers in the past, and that they had never demanded the deletion or halt of any videos related to New Jeans.

    The war of words between the two sides over the deletion of videos related to New Jeans intensified. When Director Shin Woo-seok became furious, saying that Ador threatened to send a certified mail demanding double the service fee and that he was lying and playing with the media, Ador countered that Shin Woo-seok had actually violated the contract.

    After that, he said that Ador was lying to their face and trying to persuade them behind their back, using them as a tool to distort the situation, and threatened to take legal action, saying, "I will submit or disclose the recordings, emails, and materials sequentially as necessary, and sue CEO Kim Joo-young and Vice President Lee Do-kyung for defamation." In the end, he chose legal procedures to prove the truth.

    The conflict between HYBE and former CEO Min Hee-jin, which started from the suspicion of management seizure, is intensifying. New Jeans is currently unable to trust the management and is demanding that former CEO Min Hee-jin be reinstated as Ador's CEO, and former CEO Min is also arguing that he should be re-elected as Ador's CEO according to the shareholder agreement.

    On the 29th of last month, the court dismissed the injunction application filed by former CEO Min Hee-jin against HYBE, but Min Hee-jin's side stated, "This does not mean that the court accepted HYBE's claim," and "If Ador's directors violate the shareholder agreement and do not re-appoint her as Ador's representative, former CEO Min will actively consider whether to exercise her rights pursuant to HYBE's violation of the shareholder agreement."



  • ADOR side: "Regretful about Dolphin Kidnappers' Shin Woo-seok's criminal complaint; already filed a complaint over illegal acts" [Official]


    The agency ADOR, representing the group NewJeans, has issued an official statement regarding its legal dispute with Shin Woo-seok, director from the content production company Dolphin Kidnappers.


    On November 8, ADOR told Newsen, “We hold no personal grievances against director Shin Woo-seok, who has created great works with NewJeans. However, as we cannot overlook actions that breach our contract or infringe upon ADOR's intellectual property, we filed a civil lawsuit around two months ago against Dolphin Kidnappers and director Shin Woo-seok, holding them accountable for contract violations and damages caused by illegal acts.”


    They further stated, "It is highly regrettable that director Shin Woo-seok, instead of responding to the civil lawsuit, has filed a baseless criminal complaint against ADOR management."


    Previously, on November 4, director Shin filed a defamation complaint with the Yongsan Police Station in Seoul against ADOR’s CEO Kim Joo-young and Vice CEO Lee Do-kyung.


    Shin Woo-seok directed the music videos for NewJeans' hit songs “Ditto” and “ETA.” He subsequently opened the Ban Heesoo channel on December 12, 2022, to share related content with NewJeans fans. Ban Heesoo is a fictional character in the “Ditto” music video, capturing NewJeans members through a camcorder, symbolizing the fandom "Bunnies."


    On September 2, Shin Woo-seok mentioned that ADOR's policy appeared to have changed under new management, saying, “Due to ADOR’s request for deletion, Dolphin Kidnappers can no longer make public any videos, channels, or planned uploads related to NewJeans' MVs that we previously worked on and uploaded.”

    Following criticism from fans, ADOR issued a statement on September 3, clarifying, “The director’s cut of the ETA music video posted on Dolphin Kidnappers' channel included edits that had previously raised concerns with an advertiser. It was posted without prior agreement with the advertiser, and we requested that this director’s cut video be removed. However, ADOR never demanded the deletion or halt of uploads for all videos related to NewJeans, nor has ADOR’s channel management policy changed.”


    ADOR further asserted that Shin Woo-seok’s claim that ADOR requested the deletion of all NewJeans-related videos was false, adding that they would take measures to have the deleted content uploaded on ADOR’s official channel.


    On September 10, Shin Woo-seok responded, “Why change statements and lie instead of simply admitting fault and apologizing? The director’s cut that ADOR highlighted as problematic was actually edited with agreement from three parties, with only minor tagline adjustments requested, and there were no issues with uploading it.”


    He also expressed his intent to take legal action, stating, “Let’s proceed to court. Legally, this is said to be an easy case. It seems ADOR’s goal is to delay and avoid public scrutiny. Since they haven’t apologized, we’ll submit or disclose the recordings, emails, and materials we have in due course, and file a defamation complaint against CEO Kim Joo-young and Vice CEO Lee Do-kyung.”


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