APT starts a new revolution in KPop - the integration of KPop into Pop

I felt like this was the plan that the majority of agencies failed to execute effectively.

It could potentially be such an inflection point.

But SK agencies have been wanting that for a long time.

More you want to get global, more your local distinctiveness is diluted. That is the price.

Yet Kpop will survive fine. It is not as though Kpop is Samsung electronics, where making phones for few million people is loss making. Making music is cheap, they can still make do if they sell 100000 units per song.

Quote from WhyKnock

What will happen is the local scene will be completely irrelevant and Korean composers and lyricists will become obsolete.

Bigger companies will try to get whatever famosu names they can get, shutting out smaller outfits altogether.

And, like Gangnam Style finally making Cho Yongpil obsolete, Apt will make Lee Jieun obsolete.

They will still be relevant to the locals.

You forget that after Gangnam Style in 2012, CYP still dominated Korea in 2013.

Imagine if CYP were only 30 years old.

Such a smart song. It's awesome, it's got a huge star, and it's basically Western pop but built around a SK reference -- both sides will love it.

Queen Rose doing her thing bby

It’s a fluke. Tbh. It’s due Bruno’s impact. Let’s wait and see if her solo doing it like this

Quote from Jenchulichaengbp

It’s a fluke. Tbh. It’s due Bruno’s impact. Let’s wait and see if her solo doing it like this

Quote from WhyKnock

That was CYP's last gasp

And, while Psy had to deal with local Koreans, Rose does not have to return Korea for the rest of her life and will still do great.

Rose may not return to Korea, but her absence will not end the relevance of SK either.

Your long term project of alienating Kpop away from K, is a fool's pursuit. Irrespective of whatever individual developments happen. But you are spot on in identifying IU as the Korean face of Kpop.

Quote from WhyKnock

The importance of SK is vastly eroding since I don't think any work for APT was done in SK.

IU , single handedly, maintained the importance of Korea in KPop thru her control of digitals, so if she falls Korea no longer remains important as far as KPop is concerned.

Yet SM cut Seunghan based on Korean Opinions.

Quote from superyeah

You seem to have a bizarre grudge against South Korea and its people.

we never question WhyKnock's motives, we only spectate

Quote from WhyKnock

1.) What will happen is the local scene will be completely irrelevant and Korean composers and lyricists will become obsolete.

2.)Bigger companies will try to get whatever famosu names they can get, shutting out smaller outfits altogether.

3.)And, like Gangnam Style finally making Cho Yongpil obsolete, Apt will make Lee Jieun obsolete.

1.) The local scene of Korean composers and lyricists will still exist, it just won’t have as much mass appeal.

2.) I wouldn’t count out the little guys, some are actually resourceful and creative. Disruption usually comes from within their ranks.

3.) I don’t see it as making another singer-songwriter obsolete. If a broad swatch of people feel Rosé work, it creates an opportunity to be like a “gateway drug” of shining bright together for other Korean artists.

If Samsung getting majority of revenues from outside SK, its markets massive outside SK, has not quit S.Korea - then Kpop which is nowhere near Samsung, and further its product culturally more dependent, than 'electronics' - has no way of quitting S.Korea.

Sure major acts from Kpop may transition to just 'pop', Kpop agencies will invest and run non-korean acts producing non-korean content etc., yet as long as the Korean language is spoken, kpop which is now the dominant form of Kmusic is going nowhere.