SM Entertainment pioneered in this

Quote from Uni909

But why are some companies so petty and crazy? Is there any logical explanation? Envy? Jealousy? Just being cruel for the sake of looking down on your own artists?

Because if idols get too big it is hard to control them. They want successful groups but they don't want their groups to be more successful than the company.

Quote from sveznalica

Because if idols get too big it is hard to control them. They want successful groups but they don't want their groups to be more successful than the company.

agree. this happened a lot in SM.

BP, Chuu, Mijoo, are examples where individual members get so popular, they can priorities themselves over the group. At the end of the contract its harder for the company to maintain the group and get everyone in the group to renew.

Twice is an example, where JPYE did not do much individual promos. They all renewed.

Quote from ItsTheFuture

agree. this happened a lot in SM.

It will happen again probably, but I still think that their senior idols have it better than many who are outside of SM but that doesn't make SM actions against their own groups right.

Not sure what you mean by "sabotaging" their own groups.... but sure, promoting solos instead of a groups is not good. Like with CL/2NE1.

If the group gets too big they start having voice. SM is infamous for capping their groups to avoid this kind of issue. They stop investment as soon they realize their idols are not mindless robots who will just go along with anything SM says

another reason is if you don't want to be known as a one-hit wonder company, and yes i'm talking about hybe.

Imagine building a whole empire, worth billions of dollars, but all your succes is (rightfully) credited to one group. Imagine what that does to an arrogant and narcissistic CEO? The whole mhj vs hybe issue started because bang pd was so desperate to create another bts that he granted mhj whatever she wanted. i have been saying this for ages, but bangs pathetic desperation has caused bts a lot of damage.

because everything comes down to money!!!

cb costs money and every company needs to think about getting a return on that money - it's not just a mere pro/con analysis but rather will my investment generate a reasonable return given the opportunity cost of not doing anything...

for example I have two groups A and B

A has sold 500K or thereabouts for the last 3 cb

B has sold about 100K or thereabouts for the last 3 cb

(assuming ceteris paribus)

obviously from a company perspective it's better to invest in A