The MHJ/HYBE situation also helped eclipse Baby Monster

Quote from Owned_by_Irene

The fact MHJ called ILLIT copycats completely immunized them from being labeled as NJ 2.0. It also improved their public image and put more positive attention on them, like how dare that MHJ go after these nice girls. As the the whole situation unfolds almost no one except diehard YG stans are going to care about BM rising in the charts, their vocal talent or the effect Ahyeon had. It also took away heat from LSF's controversy, because now they are put in the victim category along with their company.

Illit will forever be know as newjeans copycats, nobody immunized nothing

I was wondering what would happen that would take the heat out of lsfrm

I didn't expect it to be this

Quote from Owned_by_Irene

The narrative has changed. They may know that's true, but they won't be saying it in public because that supports MHJ.

Only pussys are scared of such things

it's too soon to tell but as long as baemon does better than before (which they are)

mission accomplished they don't have to be #1 I don't think anyone was expecting that

BM was getting attention due to Sserafim coachella now that it has died down, no hit twts for BM too.

Quote from elliejr

BM was getting attention due to Sserafim coachella now that it has died down, no hit twts for BM too.

no they started trending after going to knowing bros and going on radio shows because of their singing lol that's before the coachella thing and it didn't favor baemon as much some mentions here and there it was mostly bp that was trending

The whole mess likely last next 2 months, and everyone will benefit after that.

The current attention all on Hybe-Ador civil drama rather.

I feel bad for all the groups having comebacks close to it.

I thought 4th gen was relatively tame when it came to fanwars and drama, but oh boy, are they catching up

Quote from Owned_by_Irene

The fact MHJ called ILLIT copycats completely immunized them from being labeled as NJ 2.0. It also improved their public image and put more positive attention on them, like how dare that MHJ go after these nice girls. As the the whole situation unfolds almost no one except diehard YG stans are going to care about BM rising in the charts, their vocal talent or the effect Ahyeon had. It also took away heat from LSF's controversy, because now they are put in the victim category along with their company.

????

They have been called NJ2 since their debut, it did not matter, the public loved them anyways.

Quote from Fansamy

I thought 4th gen was relatively tame when it came to fanwars and drama, but oh boy, are they catching up

they are 5th gen though

Quote from Slayurfaves

they are 5th gen though

NJ isn't.

But yeah, I get your point. 4.5 gen and 5 gen

ILLIT finished its promotion. BABYMONSTER's promotion will finish next week. I think ILLIT & BABYMONSTER show all the power in future comeback.