I knew Itzy were gonna tank but I didn't expect it to be this bad

Quote from doesitneedsaying

Nobody buys albums for cd's but for extra stuff such as photo cards and photobooks. As long as they are included they will be a thing.

Well they can do that as "photobooks" and don't need albums for that and everything goes more and more digital so it would be a bit strange if not phycials stuff like photocards also would decline a bit.

They went from 16 versions of an Album to 3 versions so something was going to give.

Perhaps Division 2 decided not to do Digipacks with Lia being absent from the Album because that's the main difference other than an overall drop in Album Sales in general

Quote from patrik-k

Well they can do that as "photobooks" and don't need albums for that and everything goes more and more digital so it would be a bit strange if not phycials stuff like photocards also would decline a bit.

HYBE release "Albums" with no CD, same packaging as a CD Album, all the same photocards and a Digital Link to the Album, at least for NJ.

It's a group of fans that massively bulk buy because they have sold almost a million non-CD HYBE albums when there is no benefit in having them