I don't understand the numbers behind the top 3 biggest streaming years by a girl group in Spotify history

Why would this be surprising? Born pink came out in mid September last year that was roughly only 3 or so months of tracking.

Ofc this would be the biggest year? If 2024 was bigger than 2023 then you can be confused but 2023 being more than 2022 is expected behavior considering tracking time.

Just checked the weekly top artists chart

They are currently at ~120 positions and I believe they were much higher during the most part of the year. Check April here and they were in ~60

Before Born Pink rumours their average was ~180. I can only guess their catalog streams became stronger

blackpink didn't release an album this year. maybe their global popularity increased we don't know. i'm sure world tour helped as well. spotify is also increasing it's users and streams while youtube it is decreasing.

Bp on almost 2 year haitus until born pink

And Spotify user base grow

Also the tour + Coachella gave bp boost in older songs especially hylt + bp solo songs

BlackPink were on tour and Spotify in Asia especially SEA is rapidly growing

This isn't just a BP thing though. There are artists who are reaching new peaks every year despite not releasing anything in years (Rihanna)

us blinks don't play about streaming old songs

they don't got much songs we gotta stream what we can

Quote from YamaChwan

Now that is news to me. I don't keep track of Spotify's data trends or its regional growth, but that does make a lot of sense.

The point about Rihanna is interesting too. I'm curious what drives those peaks.

Yea, it's been widely reported by Billboard and other music outlets that people prefer to listen to catalog music (basically albums older than 18 months) than new music.

Back in July, Michael Jackson gained over a billion streams in the US alone. In 2023

It's a weird phenomenon

Their catalogue getting bigger, world tour, album released later etc

Because of the very long contract negotiations and the question about the future of the members and their members, all eyes are on BLACKPINK. This influences a lot of attention, more people hearing about BLACKPINK, a lot of curiosity and a lot of interest.

Maybe this is even a new market strategy from YG - after by far the longest world tour by a girl group, just as YG absolutely wanted - and the continued existence of BLACKPINK has long been certain.

In addition, BLACKPINK has many times more songs that are streamed than NewJeans.