So what's the catch with Riize?

The catch is that they’re all secretly members of the Illuminati that are deeply concerned about the lack of guitar sales which leads to less memories and the skill to play a guitar! So the Illuminati pulled back the sireeeeeeen and debuted a group of 7 Scientologist AI generated robots that was created in Bill Gates’s genetically modified potato fiend!

Now you're talking

They are the first SM group with no obvious gimmick since f(x)

All their other groups have some concept to set them apart. Either by music (Red Velvet have their Red x Velvet duality), the group organization (EXO K/M, NCT subunits), or even the IA/virtual avatars thing (Aespa)

Riize has none of that. Interesting to think

one of them had a girlfriend before #redflag

Well, SM kicked out 2 members from another group to put in Riize, I think that's the gimmick lol

Don’t bring them on ideas now

Quote from eunchaepower

Wait there's 7 of them? I thot SM never debuted 7 member groups

NCT Dream is 7, WayV was originally 7 before Lucas left. Most NCT U units are also 7

i’m trying to find out too, but it may be a testament to SM changing and finally getting with the times (post lee sooman departure).

SM also gives them access to TikTok and the boys (especially our gen z American boy Anton) is always posting so many hilarious comments and engaging with fans.

they have all gotten in on it too (especially Wonbin with his wig and washing machine tiktok), they stitch fans and do fun audio Tiktoks just like the big TikTok stars.

it’s very unserious, refreshing, relatable and gaining them a huge surge of fans.