Wonyoung is the new model for K-beauty brand AMUSE.

Innisfree

Amuse' child turns Amuse' ambassador? (IVE's Japanese agency is Amuse Inc.) What is left for her to Amuse?

don´t know what type of beauty brand is Amuse

but the concept is cheap

The only high class there is Wonyoung

Quote from loneranger1

don´t know what type of beauty brand is Amuse

but the concept is cheap

The only high class there is Wonyoung

Main point of being an embassador is to promote the brands and make it look high class, not the opposite like the brands are promoting the idol. That's why Wonyoung and Yujin are getting so many of these. Brands know their impact on image and sales.

Quote from K-PL

Innisfree

230831 Wonyoung - INNISFREE | ISLE BE THERE - TEASER