Of course noise marketing (the term for when artists/companies adopt the 'all press is good press' attitude and intentionally stoke controversy to promote themselves) will always exist as a method for companies to promote artists because well it works, many groups we wouldn't have heard of if it weren't for some silly controversy that got their names in the headlines.
What drives me crazy is why are big agencies using this tacky strategy for their artists that already have a fanbase? It's just unnecessary and cheap. All noise does is sour a comeback because instead of talking about the quality of the music people are distracted by some ridiculous controversy that could've been avoided. And for the fans they have to worry about shielding the members from the flood of hate instead of just focusing on supporting the comeback.
The fans hate it. The non-fans hate it. I'm sure the idols hate it. So can companies just stop?
