why does kpop heavily rely on concepts!

why does a business heavily rely on the point that make them stand out from other businesses in the same line?

Its their selling point duh

I guess it’s because there’s so many K-pop groups so it’s a must if you wanna stand out unlike in America

Bc every artists are like that. Entertainment industry is a business industry, you need to have your signature so regular customers will always coming back. You can't sell books yesterday and suddenly selling plants today.

Taylor Swift literally has songs for her exes concept and it works for her 🤷🏻‍♀️

That's what makes kpop fun

Because it's part of its brand.

because KPOP artist or groups

sell base on their group or individual image

Because it sells and pay for their bill..

Because this work with Kpoopies. They love categorizations. So companies give it to them

it wouldn't be kpop if they didn't have any concept

if you think it is only kpop you are wrong

western pop do it all the time

The Queen of pop - Madonna- she reinvented herself so many times. And that is what keept her on the top for a long long time