If HYBE wants to publicize the crazy preorder number so much (which I get), I hope they also have a plan to support the music beyond the first week. The disparity between huge sales and low streams/longevity/greater pop culture impact is the issue K-Pop really needs to solve this era.
Labels, please work on learning how to market hit singles, I beg you. Study "Cupid" and learn.
It’s not their fault K-pop stans in general are not there for the music and don’t listen to their faves music. Even a group like BTS with such a huge fandom should have bigger streams.