So who is paying? The label? The artist? Both? The "industry" doesn't want Hybe or BTS there. They want the company, group, and their fans to go away and not disrupt their status quo. There is a reason why their radio promos faded after time, it was too costly for both label and artist. Same thing happening here.
You are so absurd with this contention, BTS should retire then? First you claim they should not do it cause its a new form of payola, now you say they should not do it cause it will fail as no one wants them??