This recent EXO/Twice chat and the defensiveness of some fans really highlights something for me.
Firstly EXO only have above average digitals for bg's in a historical context, they are not on the level of g.o.d., BTS, Big Bang, Beast, early 2PM/2AM/Shinee/SJ etc. They can parade around Growl as much as they want but that one song does not make them a digital powerhouse, just like Ikon aren't for Love Scenario which is bigger than Growl despite having other songs hit number one. Shinee's Don't Call Me did better than Don't Fight the Feeling, EXO didn't release for two years and the public did not care when they came back. Twice are in their flop era and TTT still did much better then EXO's comeback after two years. They had two solo releases this year (maybe more?) including the solo debut of Xiumin and it made absolutely zero noise. They had an extremely dedicated fandom and SM behind them, that can't be denied. But they were never as big as a number of groups in South Korea outside of a large fandom which carried them to certain numbers.
The talk around you can't compare gg and bg digitals and then to bring up touring in SK is asinine tbh, especially for EXO. The leading kpop group digital powerhouse in the first gen was g.o.d., in the 2nd gen Big Bang and the 3rd BTS. EXO existed in the time frame in which Beast and Shinee were still doing really well digitally, it wasn't just Big Bang as a bg, bg's in general were popular. BGs historically have consistently been some of the biggest digital acts, EXO just don't exist in that group with their grand total of zero Gaon certifications. Even KKB does not get mentioned in Gaons notes for 2017 whilst Twice have 3 songs with 2.5m downloads from that year alone.
Touring on the other hand in South Korea, is a completely different market. Only one Korean female artist has toured in a stadium ever there and that was IU after a career of more than 10 years despite an unparalleled dominance of the market. Groups with no public relevance such as the NCTs can reach a stadium in South Korea in 6 years.
The barrier to touring is clearly so much bigger for gg's than digitals is for bg's in South Korea yet people try and equivalate them. Makes zero sense. Twice's digitals and music reach being so far ahead of EXO is much more impressive then EXO's touring being bigger than Twice's in South Korea.