Why don’t other idols hype up Ive and their songs like with NewJeans?

Quote from Aegyo Appreciator (381)

S tier marketing, good choreo, easy listening music in a suitable vocal range.

I'm confused. What does this have to do with idols hyping up NJ over Ive?

Besides if they are already the biggest, there's not much point to hyping them up more

Quote from Banana Milk (88)

I'm confused. What does this have to do with idols hyping up NJ over Ive?

Marketing- Idols think the group is fresh, new, etc. Generates hype

Easy listening music- easy to cover, easy to sing- easy to like, easy to hype. Notice how they always sing the one attention line for 6 seconds

Choreo- Big, flashy slow moves combined with lots of hair flinging make for better videos

People hype what they like and in this instance, NJ happens to hit hard amongst the idol community.

Not that after like isn't doing well but Ive have been around for a year. People gravitate towards what's new. Otherwise people would be hyping up snsd, twice, and bp more as well... and they are. It's just that NJ is the flavor of the month (even tho they debuted in Aug).

newjeans are young girls with fresh, teen image. Their songs are easy to listen and their choreos fun. I think the celebrities feel like they are little sisters, easy to like.Even is IVE is as young, they don’t have that vibe. IVE seems more polished and sexier (they are great at facial expressions with come hither looks)

cause they're not a big 4 group? I noticed some idols get jealous when a group that's not from a big or well known company gets more popular than them

They don't have Hybe putting their artists to hype them, also not from big 4 + they are seam more as a threat than newjeans

the way y'all made it in into "people being threatened by Ive" instead of just the simpler idea they vibe more with New Jeans' music.

new jeans's music is fresher than ive's

Quote from ITZEHHHHHHHHHHHH (884)

the way y'all made it in into "people being threatened by Ive" instead of just the simpler idea they vibe more with New Jeans' music.

Wonyoung alone is one of the most hated idols in SK because of her success. Add that to her group's tremendous success everywhere and it's easy to understand why these people don't feel the need to hype IVE.

Yeah, I remember Love Dive getting ZERO attention from other artists... idiot

Quote from Vocal Technique vs Vocal Color (169)

new jeans's music is fresher than ive's

Fresher? Wut? It's literally 90s RnB rehashed.

Quote from Banana Milk (88)

Fresher? Wut? It's literally 90s RnB rehashed.

there's nothing new under the sun, this sounds fresh to the current generation

Quote from They keep talking I keep walking (593)

there's nothing new under the sun, this sounds fresh to the current generation

Current generation you mean preteens? Cause anyone over 20 know what rnb sounds like

Because NJ songs, have been a change in direction when it comes to music, promotion etc., whereas IVE is just another peak in the existing trajectory/direction.

IVE is the just the recent leader of a huge herd stampede, whereas NJ is taking a diversion and might alter the overall direction as well, as others try replicate them.

Hence..