Adore took a big risk on NewJeans

they were confident about the song, concept and the girls' charms and they were proven right!

Agreed. This strategy could only work if the songs are so good and the members are so likable that they’d still blow up even with a surprise release out of nowhere and no pre-debut hype about the members whatsoever

It was the smartest move. Releasing the music created way bigger hype and following which would have never happened if they did only photos. The songs really stuck with people which led to the results.

It was love at first listen for me.

newjeans's songs are catchy and good. But have to say there was a risk but nwjns did well

Although Min Hee Jin is a weirdo, she been in the game for so long i think that she knows what it takes to attract the korean gp

i think it was all very calculated. i mean, the girls are pretty and they all fit into looks that are pretty trendy in sk. all are talented performers. and min heejin knew the songs were good. she'd been sitting on at least one of these tracks for years . i think to ador, this wasn't a risk. it was a tactic to get all eyes on newjeans in an instant. and it worked like they predicted.

I remember the Attention MV coming up on my feed and being super puzzled by its existence, not to mention the 90 second 'prologue' before the song. But as soon as the chorus of Attentioooooooon hit, none of that mattered. That transition from utter confusion to blissful "oh fuck what are these CHORDS" made a huge impression.

Just to show that good song is enough especially if you are already from the big companies. No need to do prolonged pre-debut stuff that wont do anything because your song sucks in the end.

It’s proof that good music can bring in fans and casuals.

I saw some salty posts. Not every debut song from big 3/4 do really well if music is not GP’s cup of tea (nmixx).

Quote from chaesooo

(nmixx).

The songs were good enough and with that you can get at least some ppl being interested and stay with you. Nmixx got traction through the album thing and teasing the members for so long and did well but were not like by many by the end product then you get NewJeans who just thrives by song quality