I know why SM released Aespa's Life's too short as pre-release

most likely to experiment with a different vibe than their usual stuff

But this is the wrong choice for their U.S debut

nah 2002 is catchy pop while lifes too short so boring

yeah similiar vibes

Sm doesn’t know and always fail for their us endeavors even jyp hit big with wg song even the feels too yg songs fit the most in western sm just can’t do it.

Quote from huRRicane8

No hate to Aespa or setup or smth, I knew it sounded familiar and I remembered why. This song is the female song with highest digital points on gaon - 2 billion. Anne-Marie's 2002 apparently was a huge hit in Korea and I think they wanted to recreate something like that maybe?

But idk, what you think

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Here are instrumentals for both songs, you'll be surprised how similar they sound

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You could be right . However they took a big gamble with this using slow tempo song which aren't their signature sounds as their US debut and on top of that they already revealed the song months ago.

or maybe they just want to target certain audience??? and i am sure it has reached those audience

the song is growing on me

Bc they need more budget for their lead single