i assume everyone knows what a parasocial relationship is, if not then better google it pls.
I'm making this post because i find it interesting how there are groups with completely different marketing strategies when it comes to interaction with fans which highly affects and reflects on how the fandom thinks and acts towards the said idols.
for example:
on the one side, we have groups whose content is highly targeted towards establishing such strong parasocial relationships with fans - stray kids, nct, bts to name a few. many of their fans think of them as some sort of "soulmates" or "best friends" while idols (or more likely companies) encourage them to continue that behaviour. An example of this can be hybe releasing keychains with a piece of bts' stage costumes "to make the fans feel even closer to bts" or stray kids' felix sending voice messages to fans of him imagining himself as a cat that sleeps on the bed next to them.
that, of course, is beneficial when it comes to dedication and loyalty to the group but also is a prerequisite for a higher number of sasaengs and obsessed fans crossing the boundaries of the normal fan behaviour
on the other side, we have groups who either act like they don't have any fans or their behaviour very strongly and obviously shows where the line between them and the fans sits. examples of this are big bang, blackpink, red velvet, aespa. i'm not saying they don't have stalkers and such but fans with "overly obsessive" behaviour to the point of thinking they're emotionally connected in some way with their idols are much less common compared to the groups above.
that, on the other hand, may result in easier loosing of fans since they might not be as loyal to the group.
idk if i managed to explain my point clearly but i'm interested in seeing your opinions.
Do you think having a strong relationship with fans is better than setting boundaries in terms of safety and overall fandom behaviour?
As a fan, what type of relationship do you prefer and what type of relationship you'd choose if you were an idol?