I love how successful LOVE DIVE and TOMBOY are
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Not a fan of both songs but iam glad its doing well in charts.
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Love dive surprised me I didn’t think it was gonna outdo a debut like eleven but here we are lmao
I don’t think anyone expected it to outdo eleven. We were still treading carefully because of the produce curse. I’m really glad things turned out well after all
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i like what sse did towards how they approach ive debut and a follow up comeback so soon. from when they debuted with promos and contents, behind the scene of mv's and a hit show called ive 123. where the first season was more focus towards their debut and season 2 more of their variety skills. you get to see their journey from when they debuted and now. not to mention they have visuals to boot and some good songs.
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There's no curse, it's just the groups who had the IOI stars completely stuffed up.
They buried the IOI stars in large groups, concepts which weren't very distinct or different from what had come before (relatively speaking) and just expected the IOI popularity to carry the groups. Almost all of them made the same mistake.
IOI popularity was there - look at Chungha, Somi. They picked good music and/or good varieties (Somi being everywhere on TV) and solidified popularity and visibility that way, instead of being buried.
Izone had longer time to get a big fanbase, sure, but the companies have made sure they are prominent in smaller groups, given them very strong promotions and mass-appeal songs, and they've taken off.
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