Should YG be able to support BABYMONSTER worldwide as well as BLACKPINK?
Their collaborations with Lady Gaga, Dua Lipa and Selena Gomez also played a large part in their huge worldwide popularity.
I think BABYMONSTER are the only new girl group that can achieve what Aespa, IVE, NewJeans and LE SSERAFIM have achieved, but BLACKPINK remain unmatched.
However, Dua Lipa has announced that she will collaborate with LE SSERAFIM. But will this happen and is Dua Lipa still as big as she used to be?
In 2023, real K-pop songs like those by NewJeans and LE SSERAFIM were still receiving a lot of attention worldwide, for example on Spotify. Magnetic by ILLIT was the last one.
Since then, it has almost only been western style songs, solo songs by members of BTS and BLACKPINK and some are not considered K-pop at all. For me, there are now too many of them and I fear that they could displace real K-pop.
For me personally, Rebel Heart and Attitude are the best songs that have been released in months.
I really liked Drip by BABYMONSTER and APT by Rosé and Bruno Mars. All the others are by groups of small companies that will certainly remain underrated worldwide.