Hwasa had 8 brands in 2020 and 9 brands in 2019 here I have removed magazine shoots. There maybe overlaps from 2018. If they are still airing the cf with her in 2020 I've included it. If I include 2018 it would be 21+ and I don't have the energy for that. From all my research sis is getting mad money.
Ofc it is. Nobody here is endorsing any nugu brand. Suzy herself dabbled with Nescafe and domino's with Dior on the side. Jennie has soju and Chanel. Hwasa has Tommy Hilfiger and Lotte snacks and drinks. There ain't nothing wrong with sponsoring ads that aren't high fashion. That's how you get your face everywhere.
having more cf's =/= better
some cf's might be from companies that are not that known world wide or they can't afford having top celebrities/ idols to endorse their products. you can't compare brands
like Adidas, Samsung (blackpink) Chanel (Jennie) Dior (Jisoo) Mac (Lisa) YSL (Rosé) etc with let's say more nugu brands (internationally speaking) so having more cf's doesn't necessarily means better.
Jisoo is also a brand ambassador of dior now she is pretty much getting cf's and she is actively promoting Dior and Dior beauty now.
it's the type of brand they are endorsing they earn a lot more from luxury global brands