Display MoreShould korean songs be getting playlisting? ask yourself that. If there is a playlist for a certain mood, would anyone want to listen to korean song when they don't understand lyrics? This is how it is with kpop playlisting.
So, it's interesting that the language barrier is the biggest obstacle bts/kpop have to go toe to toe with western artists and present in all of complaints. There is a growing disdain from fans that newjeans/any kpop group can get the same playlisting as bts if they have enough popularity. The bts solos are unable to get same playlisting because they are unproven and didn't do that well. But what i'm seeing now is Jimin is getting everything newjeans got.
Bts has the highest playlist reach for a kpop group partly due to their english songs. Only when compared to other western artists, they look like they get very less for the streams they get from fans. They have only 3-4 kidzbop songs which are all very similar that are worth getting playlisted. They can't be at the level of western artists with that. Even spanish artists get more playlisting because there is lot of audience for that
So basically, radio and playlisting is shit for every kpop group not just bts compared to others. It doesn't sit right for fans because "bts is bigger than kpop" for them.
do you think bts deserve more radio and playlisting because they get more/similar number of streams from devoted fans?
BTS has the largest fandom in the US out of all kpop groups and yet kpop fans really think BTS cheated their way to the top. First of all it has never been BTS/ BH/HYBE that “ cheated” but the fans. So stop accusing BTS of cheating when you all can’t even make that logical distinction. This begs the question on how NJ got on TTH ( or whatever it’s called) when they have zero presence in the US while members of a group that has a huge U.S. fandom doesn’t even get put on it even with a #1 hit. The answer is obvious. Just like for any other kpop group to get high profile playlisting would point to something shady going on, especially for Korean songs like NJ. As for the question of why BTS gets no payola for radio or streams. It’s because HYBE refuses to pay for it, support it, and/ or they expect ARMY to do all the heavy lifting just like always. HYBE doesn’t deserve BTS.