And where does Ador get the money for that?
From Nike, Apple, Gucci, LV etc?
MHJ already noted that those brands already came to her for deals before the group even debuted. They trusted her from her time in SM after debuting groups like SNSD, Shinee & F(x).
The songs were popular on debut, but there was a clear upward trajectory from debut onwards. Hype boy didn't actually blew up and become a meme until like 3 months afterwards.
All the idols inc Twice etc were memeing the songs and repping them on live increasing their popularity further. This was definitely organic.
If the songs were shit and the concept wasn't trendy, no amount of payola or viral marketing will have saved it, especially when hybe didn't give a shit about the group. They will have been relegated to fromis 9 status.