Uh, how can you not mention IU in a thread like this
Every title song released since 2010 has been #1 on the charts, basically twenty straight gaon #1 hits, excluding features.
She has been at the top for the last decade, and in 2021 she has still not reached the peak, still increasing in popularity, fans, and more influential than ever.
It wWill probably enter top 15 soon on melon (16 currently), meaning she will have 4 songs released in four different years all in melon top 15. 2011,2019,2020 and 2021
But is there a reason for it? Did she perform it or has it gone viral?
She released the live clip in November and it started rising slowly after that, when her new song was released it got boosted further and many celebrities have been doing covers/copying her gestures (starting at 2:21)
It's down to revenue, it doesn't matter if kpop is more known worldwide, the Japanese music industry will still generate way more money than any other country except the USA. And the fact the majority of that revenue is upheld by a single country is kinda insane.
As a sidenote, japan is also at the top when it comes to diversity in music and genres as well. South Korea is basically dead in comparison.
While IU's role in OP's post is overblown, there's some truth to it to gist of it; if spotify can't manage to secure a deal with kakao they will probably go the way of apple music, who even tho they got licenses for yg, sm and jyp etc went nowhere in four years.
Kakao's own artists is not the biggest problem, it is the fact that they are the largest distributor of korean music that is the main headache for spotify...
The reason for all of this is of course because of Melon, the biggest domestic music service is owned by Kakao. They have nothing to gain by helping the #1 music service in world get a foothold in their home turf.
I mean the premise of the thread is not really true, I'm not sure if people here are trolling or what.
The song is #1 on all charts, overwhelmingly far above anything else atm and the still getting roof hits on both melon and genie, now having second-highest ever on both, and might even break the records on both charts this week if it continues. It currently has 590k UL's, almost 3x the second place on the charts, and that's on a coming of the weekend when the listeners drops by a ton.
Getting over 800k UL in today's charts is like getting 1,2M just a year ago.
How is any of that underperforming?
For IU its a pretty normal release, for most other artists in Korea it is something they can only dream of doing maybe one or twice in their whole career. For IU it's just another song added to her long list of hits.
In a few weeks/months when she releases her album its almost guaranteed she will have her 25 #1 hit and 20th PAK, and people will have even more inane reasons for why she's failing or is a has been.
people need to realize that Melon has been hemmoraging users for 2 years. They're down to a 30% marketshare in a country of only 50 million people. Let's be generous and say 75% of the country uses Korean streaming services. That's means only about 10 million people in the entire world use Melon. Realistically it's more like 7 million.
And we're supposed to care what these specific 7 million people (out of a world of 4 billion people) listen to?
Melon has lost its importance.
It has lost market shares, yes. Yet it's still the biggest music service by far in the country (spotify or apple would kill to have over 10% of a countrys population subscribed to them). Melon is statistically enough to tell what the general population listens to in korea, and because of its size, also the least manipulated chart by kpop group fandoms.
Melon has not lost its importance because it has never mattered from an international point of view to begin with and none has claimed it has either. We are discussing the charting performance in korea, by an Korean artist, IU , an artist that also happens to be the biggest act in korea itself in the last decade, not any kpop group who is mainly marketed to and for an international audience, so of course melon is relevant here in this discussion.
By your logic, we should only care what china and India listen to
Okay seems public didn't like the song, no big deal.
When you get UL's as high as IU on the first day dropping 200k the day after is normal, basically happens with all her songs and the few other artists who can even get close to her numbers. The higher you go the bigger the drop.
The song sucked and it will probably increase if she promotes on tv anyways
She almost never promotes anything because she has no need to, when she does it's pretty much a service for her fans, it does nothing for her when any song she releases is basically guaranteed to top all the charts and is heard everywhere on tv, radio, shops and streets, everyone already knows of it, appearing on some music show with less than 1% viewership adds nothing for her in that regard.
And becoming her 19th song todo so
Meh, a couple of years ago it was spammed everywhere for awhile and quite a few immature hate comments from delusional fans, but i have not seen it that much lately, or when mentioned it seems to be mostly jokingly or that someone where brought there because of his mentions or covers etc, which i see no real problem with.
Him stanning IU has brought a fair share of new fans to her, so its mostly positive imo.
Display MorePotentially BIGBANG they always have crazy hype but longevity depends on the song. But they're now in their 5th year of hiatus so who knows whether the public will be receptive of their comeback or not after all the scandals. GD alone isn't strong enough.
I remember this.
IIRC HwangTaeJi actually topped the first hour on Melon, closely followed by IU x Park Myung Soo in second place and Zion T x Haha third (all three were on the roof). But then IU x PMS caught up and overtook.
HTJ also had the disadvantage of performing first and being partnered up with Kwanghee who was the newest and least popular cast member, whereas IU had PMS who always found the most chart success from the song festival. That's not to say IU wouldn't have overtaken and smashed records had she partnered with someone else, but she definitely had the upper hand here. So I wouldn't say this is the best comparison.
The only way we would know is a full on head to head (my money would be on IU slightly edging out BB) but sadly I don't think we would see this happen with how far and few between BB releases are.
Yea i agree, comparsion is not the best but it's the closest we will ever get i think. I'd agree that could probably have gone either way, with a slight edge to IU overall in the odds.
That gd's song took first hours is not surprising if you factor in their fandom back then. But nowdays IU is bascially unbeatable there as well, even with the charts found dead in a ditch, she crushed the first hour UL record after the change, with almost twice the UL compared to second place. And it placed #2 all time after Eight.
As said, i think the next release from bigbang/gd could break som records initially after all that has been, until they prove/disapprove it they are still the top digimon after IU in korea as far as im concerned.
BTS is on their way there i think, they have some amazing longevity, but every song they release is not a guaranteed hit yet as IU or bigbang used to have.
Oh i im sure their next song will be huge, before the chart changes i could even see it beat IU's ul record.
Question is how good they will do with songs after that, after everything thats happened, feels like whatever it is will make or break their status as digimons who have been the closest to rival IU in the past.
Im talking about their songs from infinity challenge music festival 2015.
G.D comeback
afaik bigbang has never released at the same time as IU and twice for sure have not bested IU, none has.
The one time GD & tayeang released a song at the same day (from the same show), IU song set UL record and PAK hour record that stood for 3-4 years before they changed the charts (ul record broken by herself)
She holds all the chart records bascially when it comes to release dominance.
And none is even close when it comes to total streams and downloads (gaon certified)
