Demographics of searches for idols on Naver by age group and gender

Lesson learned? Better check your mum's Spotify playlist before calling BTS fans little girls again.

Bigbang, Blackpink, Twice,IU, Taeyeon, IVE, Aespa are the only ones with >40% male demo.

Bigbang are the outlier being the only act with > 50% male demo

shinee having a fanbase in their teens is just cute

interesting

BTS seems biggest amongst 40's. I can understand that as they do have appeal to older fans. There's the odd 50+ like myself as well.

This needs more info. What is the number of visits for each groups tho? There's a difference in one group having 100k searches, and another group having 10k searches, then seeing these graphs.

Quote from omnimorphism

Is it because they're the ones who still watch TV? idk, lol

It could be that these 'older' fans are actually teens using their parents naver account. This happens in melon too, since you need a valid Kakao ID. So, were not really sure tbh (even to the rest of groups here).

Quote from quarkie

Interesting that noisy boy groups have a bit more of a male percentage.

wbk

Uncle 101 got counterparts all over the world.

Interesting. BP are one of the most balanced in m/f ratio and among all ages, even 40-50 are so high

I am really surprised with BP equal % between ages, I thought IU or Taeyeon would have that type of numbers/divisions since they seems to be acts that can reach more people of those ages

Hi! Where was this published and do you have a link for this? Asking for research purposes - thanks!! :)

As expected it's pretty even for Twice ! And my age group is the clear majority, as I expected too