Jyp was once the dominant companies on Korea charts, from Wondergirls to Miss A to 2PM. Now most Twice songs can’t get in top 10 unlike Blackpink/RV, Itzy/Nmixx digitals are way worse than Ive/Aespa/Stayc, Stray Kids can’t chart better than Txt despite debuting earlier, Xdinary Heros probably won’t come close to Day6. How can JYP fix this and become a digital force again?
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JYP should focus on giving his ggs songs that appeal to Korean's tastes, so less experimental stuff that appeals to int fans (o.o, mafia in the morning, etc). However, he shouldn't play it too safe either (like Scientist). They need to stop working with American producers like Dem Joints and hire talented Korean producers (find another BEP).
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Do what Cube did with 4minute/beast to make them stand out: create a co-ed subunit with some of their best talents (itzy, nmixx and skz, twice are sunbaes now) that way their groups get hype again. It would be talked about a lot even if they don't top charts and everyone will anticipated the next release
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they need their quality to improve, not to adopt a scattergun approach to groups
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JYP should focus on giving his ggs songs that appeal to Korean's tastes, so less experimental stuff that appeals to int fans (o.o, mafia in the morning, etc). However, he shouldn't play it too safe either (like Scientist). They need to stop working with American producers like Dem Joints and hire talented Korean producers (find another BEP).
Dem Jointz only did Tank, don't blame him for everything
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A good hit song can break the chain.
But so far their most recent songs for all of their groups just didn't click with the Korean public.
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I definitely feel like Itzy is going to be the one breaking their digital declinement, they going the Red Velvet route in digital charts
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