Are we at a point where SM owns the digital market again?

Perfect time to be SM stan. But it would have been more perfect if the MV was high budget (last time complaining about the mv I promise)

Reminds me of Wonder girls and SNSD when Wonder girls debuted first and gained a lot of fans and support and SNSD debuted and it was mediocre and the next year it switched lmaoo history repeats

You got my attention

So what's your intention

The only thing that’s changed is there is no hit YG Boy Group. Lol.

Currently yes

Quote from WatchingAll

Reminds me of Wonder girls and SNSD when Wonder girls debuted first and gained a lot of fans and support and SNSD debuted and it was mediocre and the next year it switched lmaoo history repeats

not to mention how everyone said SNSD and Aespa "flopped" and "failure", ahh feeling nostalgic.

Quote from SunnyMoony

not to mention how everyone said SNSD and Aespa "flopped" and "failure", ahh feeling nostalgic.

Jay why pee sees this that's why the new group is coming but they might be another Miss A lmaoo

Quote from WatchingAll

Reminds me of Wonder girls and SNSD when Wonder girls debuted first and gained a lot of fans and support and SNSD debuted and it was mediocre and the next year it switched lmaoo history repeats

and twice ended rv then itzy then aespa then jypngg?

Sm is doing amazing this year, I wouldn't call Hot Sauce a hit, but it did amazing for bgs standards, and you forgot Joy, her solo results were good too.

Quote from twicesuuuu

and twice ended rv then itzy then aespa then jypngg?

Lmaooo carrying salt from thread to thread

Quote from ThisGuy

But seeing SM being the only label to have a boygroup have a big hit this year with Hot Sauce

Didn't Don't Call Me do just as good/better than Hot Sauce?

Sm female idols have always carried sm digitally so it makes sense given how 2.5 ggs (Tae basically has more power than most ggs lol) having hits means sm is currently on top.

But nothing is guaranteed to last particularly in a fast paced world of kpop, who knows what could happen in a few years. other labels might have a few new digimon, Sm could fuck it’s artists as they often do or some might leave.

yay great time for company stanning.

Quote from reesul29

Didn't Don't Call Me do just as good/better than Hot Sauce?

Hot Sauce topped the Gaon weekly chart. DCM did not. I believe it’s the only bg aside from BTS that has this year, but I’m sure one of the chart experts will comment and confirm or tell me I’m wrong.

Quote from twicesuuuu

and twice ended rv then itzy then aespa then jypngg?

I would be curious tho from the stats posse: does SM really do as badly digitally as people think? Or have they actually been doing decently all along and it’s just that a few other groups have been digimons?

SM has never owned the digital market though? Only SNSD was really good at digitals and that slowed over time.

Yes. 2021 is sm’s year

Quote from ThisGuy

i check the charts quite frequently. It was more at the end of 2nd gen, their groups started to trail behind. EXO did amazing but the moment in 2017 when SM slowed ddown promotions and BTS took over their spot, Is when SM really starting to lose it in the digital department. RV had some big hits, and Taeyeon got robbed twice from a PAK (by Mnet as usual). But besides those two. They weren't doing well. And to make it worse when RV had 3 flops back to back in 2018/2019. SM rarely did well. Only with Taeyeon they managed to do well, and some EXO solo's did well. Whereas JYP and YG were topping the charts back to back 2017 and onwards. It's now that 4th gen is becoming a thing, that we see SM being on top with NCT and Aespa. Also the charts changed rules multiple times and it is harder to hit #1 now, but it is easier when you reach the top 10/20 to stay there for longer periods of time. Whereas before the rule change, we had a different #1 song everyday (because boy group stans could easily manipulate the charts), and it would only take about 20k+ unique listeners to chart high. Whereas now you probably need atleast 80-100K to have decent charting

I mean EXO 2017, 2018 is miles and miles ahead of NCT I don’t think hot sauce will even match obsession prolly EXO’s least performing full comeback so that hasn’t really changed. SM is winning a race in which everyone is slow that’s all. Like I said other than YG not having a hit BG nothing has changed. It’s still BTS that’s doing actually well and no one else.

Quote from Tic_tac_toe

I mean EXO 2017, 2018 is miles and miles ahead of NCT I don’t think hot sauce will even match obsession prolly EXO’s least performing full comeback so that hasn’t really changed. SM is winning a race in which everyone is slow that’s all. Like I said other than YG not having a hit BG nothing has changed. It’s still BTS that’s doing actually well and no one else.

As other users may have mentioned, it's not fair to compare 2021 melon to its old versions. Especially when hot sauce was released during the 24 hits reform, the hardest to chart for groups

Digital charts aren't the same as they used to be, that's part of the reason so many bgs have fallen too

Hot Sauce is nowhere near a hit, neither is Don’t Call Me. SM’s digital successes this year are RV and aespa, not their boy groups.

Quote from the101

Hot Sauce topped the Gaon weekly chart. DCM did not. I believe it’s the only bg aside from BTS that has this year, but I’m sure one of the chart experts will comment and confirm or tell me I’m wrong.

DCM peaked higher and charted for longer time at the melon daily chart which is usually more important due to the ULs system. Gaon chart afaik is also influeced by fandom mass streaming so it says more about fandom than gp

Quote from Yumeku

Perfect time to be SM stan. But it would have been more perfect if the MV was high budget (last time complaining about the mv I promise)

The budget went off to Kwangya's offshore banks

Quote from MassiveKpopFan

Hot Sauce is nowhere near a hit, neither is Don’t Call Me. SM’s digital successes this year are RV and aespa, not their boy groups.

okay. I don’t honestly know - I just know everyone always slams NCT for not charting and then when they actually do chart and top it, everyone says that doesn’t count either. 🤷🏽‍♀️ It doesn’t seem like they can win..

Quote from twicesuuuu

and twice ended rv then itzy then aespa then jypngg?

You mentioned 4 girl groups with 20+ idols combined and yet no one in those 20+ can surpass this ONE member of RV, named Wendy.

Quote from the101

okay. I don’t honestly know - I just know everyone always slams NCT for not charting and then when they actually do chart and top it, everyone says that doesn’t count either. 🤷🏽‍♀️ It doesn’t seem like they can win..

B-But they... They have FLO coupons!

Quote from the101

okay. I don’t honestly know - I just know everyone always slams NCT for not charting and then when they actually do chart and top it, everyone says that doesn’t count either. 🤷🏽‍♀️ It doesn’t seem like they can win..

dreamzens did a great job downloading and getting Dream on FLO. But when idol group songs from last year have gained double or even triple the points in 2021 compared to Hot Sauce…its performance just isn’t impressive overall. For NCT, it’s amazing. Overall? No

Quote from Yumeku

Perfect time to be SM stan. But it would have been more perfect if the MV was high budget (last time complaining about the mv I promise)

Just curious what you would see as more high budget for the MV? It seems pretty on par with all the other MV releases this year from SM…

Quote from the101

okay. I don’t honestly know - I just know everyone always slams NCT for not charting and then when they actually do chart and top it, everyone says that doesn’t count either. 🤷🏽‍♀️ It doesn’t seem like they can win..

It’s like other BGs scored 5/100 and NCT scored 35/100 but it’s all still a failing grade lol. I mean I’m happy NCT is improving their digitals. Good for them. They’ll prolly do even better next cb. But realistically this is how it is.

Hot Sauce lasted like what three ish months? On the Gaon Digital chart. To compare obsession charted for 8 months. And we love to call obsession a flop. Eye-

NCT still don't do well digitally, their songs chart for the period they promote then drop out of the top100

That's simply not a good performance

Quote from MassiveKpopFan

Hot Sauce is nowhere near a hit, neither is Don’t Call Me. SM’s digital successes this year are RV and aespa, not their boy groups.

And taeyeon, basically just woman who the gp give a chance

Even Baekhyun cmb did badly, every big company has gg or female Soloist as front for their digital performance but big hit

Quote from Tic_tac_toe

It’s like other BGs scored 5/100 and NCT scored 35/100 but it’s all still a failing grade lol. I mean I’m happy NCT is improving their digitals. Good for them. They’ll prolly do even better next cb. But realistically this is how it is.

Hot Sauce lasted like what three ish months? On the Gaon Digital chart. To compare obsession charted for 8 months. And we love to call obsession a flop. Eye-

perfectly explained

ygs 2 active groups haven't been so active this year.

Akmu still in top 10

Rosè hitting it big there despite an english song and charting well too

Lisa bein a foreigner so understandable she would be out

Jyp was dissapointing despite their 10000 releases.

Not all SM songs were digitally good tho (house party, like water, ...)

Quote from MassiveKpopFan

dreamzens did a great job downloading and getting Dream on FLO. But when idol group songs from last year have gained double or even triple the points in 2021 compared to Hot Sauce…its performance just isn’t impressive overall. For NCT, it’s amazing. Overall? No

I was actually thinking about how they topped the Gaon chart..I completely forgot about Flo, but thanks for the context, Massive!

Quote from Tic_tac_toe

It’s like other BGs scored 5/100 and NCT scored 35/100 but it’s all still a failing grade lol. I mean I’m happy NCT is improving their digitals. Good for them. They’ll prolly do even better next cb. But realistically this is how it is.

Hot Sauce lasted like what three ish months? On the Gaon Digital chart. To compare obsession charted for 8 months. And we love to call obsession a flop. Eye-

thanks Tic, this is helpful context!