Are kpop companies focusing more on international market because it brings more money?

  • Absolutely. There's a fairly decent audience in the western market who is willing and able to consume kpop. Time will tell if this is just a bubble or if it will have a legitimate (though still niche) foothold, but I don't blame them for going after it.

  • most definitely, with the growth of companies giving their artists all english, Japanese, and even spanish songs its pretty obvious they're focusing more towards international and western markets. especially with the more normalized use of words that aren't english or Korean even in their regular comebacks.


    i think the most notable examples for this can be Ping Pong by Hyuna and Dawn, as well as LOCO (i know loco doesn't use it nearly as much, but its one that comes to mind).

  • Money talks. Plus there are a ton of groups who we perceive as successful in Korea yet can’t even afford to live outside of their company paid apartments that they share with members.


    I’ve said it in another thread. Korea’s music industry is not even 1/5th of Japan’s, and even smaller compared to US. Korea’s industry is not even 1/10th of the US.

  • I mean duh. The Korean music market is pretty small , that's why you saw companies trying to get into China & Japan since like 1st gen. Now that BTS(& to a certain extent BP) have achieved great success in America companies will follow in hopes of their group blowing up. It's like the KPOP equivalent of the Gold Rush. Companies will always go where the money is.

  • well the domestic idol industry has started to trend downwards right?

    groups are probably selling more and more overseas (and I'm including C and J as overseas)


    and at the end of the day being an idol is a career, running an idol company is a business and the goal of all businesses is profit

  • well the domestic idol industry has started to trend downwards right?

    groups are probably selling more and more overseas (and I'm including C and J as overseas)


    and at the end of the day being an idol is a career, running an idol company is a business and the goal of all businesses is profit


    Doesn’t help that there are 30-40 groups debuting EVERY YEAR…. that’s way too many entertainers whose industry is small af.

  • Doesn’t help that there are 30-40 groups debuting EVERY YEAR…. that’s way too many entertainers whose industry is small af.

    true true but the market will decide which ones "survive" and which ones "perish" (as harsh as that may sound)

  • And the bar is set pretty high these days with expensive MVs, luxury brands, marketing...like buying views etc.


    Just like a lot of industries, it's hard to sustain with just the domestic market.

  • true true but the market will decide which ones "survive" and which ones "perish" (as harsh as that may sound)


    Even the ones who “survive” don’t even become really rich.


    Doing the math it’s nearly impossible to make a long term living as an idol in Korea. 30-40 groups every year…. that’s what maybe 200 individual idols every year who debut. So for the past 10 years alone over 2000 individual Koreans have debuted as idols….


    I can’t even name 100 successful western artists currently working at the top of my head, let alone 2000.

  • Even the ones who “survive” don’t even become really rich.


    Doing the math it’s nearly impossible to make a long term living as an idol in Korea. 30-40 groups every year…. that’s what maybe 200 individual idols every year who debut. So for the past 10 years alone over 2000 individual Koreans have debuted as idols….


    I can’t even name 100 successful western artists currently working at the top of my head, let alone 2000.

    but that's probably the same in most businesses...

    lots of them start but only a handful survive and of those only a fraction become successful...


    kpop is a tough industry but probably like professional sports if you do manage to end up at the top it can be quite lucractive

Participate now!

Don’t have an account yet? Register yourself now and be a part of our community!