JYP clearly has no idea how to do a proper roll out for a single, TWICE US label is either being useless or JYP just doing whatever they think it’s fine.
The announcement was extremely early, makes me believe the theories about the release date getting pushed because not even girls knew when the song was coming out.
Just like the announcement being so early the snippet was as well, you drop something like that to hype the release 1/2 weeks before no almost a month. Let’s not forget about the whole leak of the song that it seems to be a problem with JYP releases because the same happened with Loco by Itzy.
We are talking about their first full English song and they surely have big plans with it but the roll out is really taking away too much hype that can easily be back and not affect the release if close to release date they come with something ear and eye catching.
